Who needs Super-fast Broadband Fibre Connectivity ?

Broadband has become more and more necessary to our everyday lives and the amount of devices that we use each day that depend on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.

Willowbank Broadband Deals For December 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on all at once. With Superfast fibre broadband though, everyone within a home or small company has the capacity to do what they want online– all all at once– without any annoying delays.

What is high speed broadband?

Super-fast broadband relates to broadband connections of around 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively higher than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does superfast broadband operate?

Unlike the majority of UK broadband connections, which use telephone lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional xDSL connectivity .

BT also offers an up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.

However, fast broadband is not exclusively available to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast broadband by registering selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connection uses the same cabling and telephone exchanges as regular ADSL broadband connections, but due to the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “approximately 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you inhabit a town or built up area you can realistically expect speeds of right up to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast broadband product is the best?

Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its super-fast fibre connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast broadband ?

Your first step is to decide which super-fast broadband services are available to you . Check which types of connectivity are available.

 

Benefits of super-fast broadband connectivity

Super-fast broadband can let you utilise all the entertainment available on the net. You will manage to watch movies in a matter of minutes – allowing you view what you want , when you demand it , and banishing the days of long waiting times for very large downloads.

Fans of on-demand show can enjoy their best shows on the Sky Now TV, together with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means better response times delivered by super fast broadband means that when online gaming you gain a competitive advantage over the opposition and can enjoy a better playing experience.

Disadvantages of high speed broadband

Speeds are never guaranteed as advertised (although are often very near) and based on things that are not within your control, like the age of wiring and the distance you live from the cabinet . Despite the fact that high speed broadband is available in your area , these limiting factors may not bring many improvements in speed for a much higher annual cost .

Who is  high speed internet connectivity for?

The massive growth in the amount of people streaming music , streaming video and watching TV online means that there is no longer a typical user of high speed connectivity .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity product – preferably fibre optic for the best service.

Super-fast connectivity is also ideal for fans of online gaming . Due to the fact faster connectivity gets rid of the delays to in-game responsiveness. This is referred to as ping,  which is commonly triggered by slower traditional internet products. This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a traditional ADSL connection.

Willowbank – Other Areas

Aberfoyle

Huish

Little Poulton

Charing Hill

Bulford Barracks

Hollee

Whitley Sands

Orchard Hill

Northlew

Edgcott