Who needs Speedy Fibre Connections?
Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every single day that utilise broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase every day.
Rainow Broadband Deals For October 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us need to avoid.
Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on simultaneously. With Superfast fibre broadband though, everyone within a home or small company has the ability to do what they want online– all all at once– without any annoying delays.
What is fast broadband?
Super-fast broadband concerns broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic cabled networks which includes Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast connectivity work ?
Unlike many of UK broadband connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL internet .
BT also offers a to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not exclusively available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by getting selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connection uses the same wiring and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a town or built up area you can realistically expect speeds of more than 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast connectivity product is the best?
Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get super-fast broadband ?
Your start is to decide which superfast broadband services are available at your exhaage. Check which service are available.
Benefits of fast broadband connectivity
Super fast internet connectivity enables you to enjoy all the services on offer on the internet. You’ll manage to watch movies in a matter of minutes – allowing you consume what you want , when you like it, and banishing the hanging around for enormous downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means better response times delivered by super-fast connectivity means that online gamers gain a competitive advantage over the opponents and can enjoy a better playing experience.
Disadvantages of high speed internet
Speeds are never 100% as advertised (although are often very close ) and rely on things that are out of your control , like the quality of wiring and the distance you live from the exchange . Even when super fast internet is on offer in your location, these limiting factors may not bring many improvements in performance for a much higher annual price.
Who is fibre internet connectivity for?
The massive growth in the amount of people listening to music, video and watching on demand TV online means that there is no longer a typical user of fibre internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre internet product – preferably fibre optic for the best experience.
Super fast internet is also ideal for fans of online gaming . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is known as ping, which is often triggered by slower DSL connectivity products. This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a traditional ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



