Who needs Super-fast Connectivity ?

Broadband has become increasingly more important to our everyday lives and the amount of devices that we use on a daily basis that bank on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.

Polbrock Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or small company has the chance to do what they want online– all simultaneously– without any annoying delays.

What is quick broadband?

Super-fast broadband relates to broadband connections of as high as 300Mbps in the UK.

Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively above most broadband users.

While the current average UK internet connection is around 12Mbps (2014), super-fast internet products deliver speeds of up to 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity work ?

Unlike most of UK internet connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper cables used by standard ADSL broadband .

BT also offers an as high as 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.

However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by registering for selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology being used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “about 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you dwell in a town or built up location you can realistically expect speeds of up to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast internet product is the quickest ?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its superfast fibre-optic connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre optic broadband ?

Your start is to decide which highspeed broadband services are available to you . Check which products are available.

 

Advantages of high speed broadband connectivity

Super fast broadband enables you to utilise all the services on offer on the net. You will have the opportunity to download movies in a matter of minutes – allowing you watch what you like, when you like it, and banishing the hanging around for very large downloads.

Fans of on-demand programmes will love their favourite shows on the BBC iPlayer , including rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means better response times delivered by fibre connectivity means that online gamers gain a competitive advantage over the opponents and can enjoy a better more enjoyable experience.

Disadvantages of high speed connectivity

Speeds are never guaranteed as advertised (although are often very close ) and depend on things that are out of your control , like the quality of copper connectivity and the distance you live from the BT exchange . Even though super-fast internet connectivity is available in your area , these limiting factors may yield little difference in speed for a much higher monthly price .

Who is  high speed connectivity  for?

The massive growth in the range of people listening to music, video and watching TV online means that there is no longer a typical user of super fast broadband .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre broadband deal – preferably fibre optic for the best service.

Super-fast connectivity is also ideal for fans of online gaming . This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping,  which is commonly caused by slower traditional internet connectivity services . This can seriously ruin your gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a traditional ADSL deal .

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