Who needs Super-fast Fibre Connectivity ?

Broadband has become more and more vital to our everyday lives and the amount of devices that we use every day that depend on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase every day.

Reepham Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or business has the ability to do what they want online– all at the same time– with no annoying delays.

What is fast broadband?

Super-fast broadband refers to broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively more than most internet users.

While the current average UK internet connection is around 12Mbps (2014), high speed internet products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast connectivity work ?

Unlike most UK internet connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper pipes used by standard xDSL internet connectivity.

BT also offers an as much as 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband services of their own.

However, fast internet is not only on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by registering selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This type of connection uses the same cables and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “to 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you dwell in a city or built up location you can realistically expect speeds of up to 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast internet product is the quickest ?

Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its superfast fibre broadband network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get superfast connectivity?

Your initial step is to decide which superfast broadband services are available to you . Check which products are available.

 

Advantages of high bandwidth broadband connections

Super-fast internet connectivity enables you to make the most of all the entertainment on offer on the web. You will have the opportunity to watch movies in a within minutes – allowing you consume what you want , when you demand it , and getting rid of the hanging around for big downloads.

Fans of on-demand show can enjoy their best shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without interruption .

Reduced latency means move favourable response times delivered by fibre connectivity means that when playing game online you an one-upmanship over the opponents and can enjoy a better more enjoyable experience.

Disadvantages of fibre connectivity

Speeds are never guaranteed as advertised (although are often very close ) and based upon things that are not within your control, like the quality of copper connectivity and the distance you live from the exchange . Whether super-fast internet connectivity is on offer in your location, these limiting factors may not bring many benefits in performance for a much higher annual cost .

Who is super-fast broadband  for?

The massive growth in the amount of people streaming music , downloading video and watching on demand TV online means that there is no more a typical user of super fast connectivity .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast broadband product – preferably fibre optic for the best experience.

High speed broadband is also ideal for fans of online gaming . This is because faster connectivity eliminates the delays to in-game responsiveness. This is known as ping,  which is often  triggered by slower DSL broadband products. This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a traditional ADSL service .

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