Who needs Super-fast Broadband Connectivity ?

Broadband has become much more necessary to our everyday lives and the amount of devices that we use per day that utilise broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.

Sibson Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that we all need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or company is able to do what they want online– all concurrently– without any annoying delays.

What is fast broadband?

Super-fast broadband concerns broadband connections of around 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most internet users.

While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of around 300Mbps, through sophisticated fibre-optic broadband networks like Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity work ?

Unlike many UK internet connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional xDSL internet .

BT also offers an up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by signing up for selected ADSL2+ internet services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same cables and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “as much as 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live in a town or built up area you can realistically expect speeds of up to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the fastest?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its super-fast fibre-optic connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre broadband ?

Your first step is to decide which highspeed internet services are available in your area . Check which service are available.

 

Advantages of fast broadband

Super fast broadband can let you make the most of all the services on offer on the world wide web. You will have the capacity to download movies in a matter of minutes – allowing you view what you like, when you want it , and getting rid of the hanging around for big downloads.

Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, and also rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means better response times delivered by super-fast internet means that when online gaming you gain an one-upmanship over the competition and can enjoy a better gaming experience.

Disadvantages of fibre internet

Speeds are never guaranteed as advertised (although are often very close ) and depend on things that are not within your control, like the quality of copper connectivity and the distance you live from the green box. Wherever super fast broadband is on offer in your location, these limiting factors may yield little difference in speed for a much higher monthly price .

Who is  FTTC internet connectivity for?

The massive growth in the quantity of people downloading music , downloading video and watching on demand TV online means that there is no longer a typical user of super-fast connectivity .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to subscribe to a super-fast connectivity product – preferably fibre for the greatest service.

High speed internet connectivity is also ideal for fans of online gaming . This is because a faster connection gets rid of the delays to in-game responsiveness. This is called ping,  which is commonly triggered by slower traditional internet connectivity products . This can seriously ruin your gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a traditional ADSL connection.

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