Who needs High Speed Fibre Connectivity ?

Broadband has become more and more vital to our everyday lives and the amount of devices that we use every day that rely on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase everyday.

Etruria Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or local business manages to do what they want online– all concurrently– with no annoying delays.

What is super-fast broadband?

Super-fast broadband relates to broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively more than most broadband users.

While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.

How does fibre internet operate?

Unlike the majority of UK broadband connections, which use telephone lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional ADSL internet .

BT also offers a right up to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast internet is not only available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by registering for selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This form of connection uses the same cables and telephone exchanges as regular ADSL broadband connections, but because of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “around 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a town or built up area you can realistically expect speeds of as much as 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed broadband product is the quickest ?

Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre-optic broadband network.

BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get super-fast connectivity?

Your initial step is to see which fast broadband services are available to you . Check which service are available.

 

Benefits of super fast internet

High speed internet lets you utilise all the music streaming available on the net. You will have the chance to watch movies in a within minutes – allowing you consume what you want , when you like it, and getting rid of the hanging around for very large downloads.

Fans of on-demand TV can enjoy their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without interruption .

Reduced ‘ping’ means better response times delivered by super fast connectivity means that online gamers gain an one-upmanship over the opponents and can enjoy a better playing experience.

Disadvantages of fibre connectivity

Speeds are never 100% as advertised (although are often very near) and based upon things that are out of your control , like the quality of copper connectivity and the distance you live from the exchange . Regardless of whether fibre broadband is on offer in your area , these limiting factors may yield little difference in performance for a much higher price .

Who is  high speed internet connectivity for?

The massive growth in the range of people listening to music, video and watching TV online means that there is no longer a typical user of super-fast connectivity .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to enrol in a super fast connectivity deal – preferably fibre optic for the very best service.

Super fast broadband is also ideal for fans of online gaming . This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is often  caused by slower DSL connectivity products. This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a standard ADSL deal .

Etruria – Other Areas

Cookhill

Pont-y-rhyl

Tansley Hill

Kinloch

Birkenshaw

East Morden

Whitfield

Windwhistle

Chapel Cross

Budworth Heath