Who needs Superfast Broadband Fibre Connections?
Broadband has become more and more vital to our everyday lives and the amount of devices that we use on a daily basis that rely on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.
Cobham Broadband Deals For September 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would like to avoid.
Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or small company has the chance to do what they want online– all all at once– with no annoying delays.
What is super-fast broadband?
Super-fast broadband refers to broadband connections of as much as 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively above most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), high speed broadband products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast connectivity operate?
Unlike most UK broadband connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional xDSL internet .
BT also offers a right up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not exclusively available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology being used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a town or built up area you can realistically expect speeds of to 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed internet product is the best?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its superfast fibre-optic broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get superfast connectivity?
Your initial step is to decide which high speed internet services are available to you . Check which products are available.
Advantages of high bandwidth broadband
Super-fast internet enables you to take advantage of all the music streaming on offer on the net. You’ll manage to watch movies in a matter of minutes – allowing you consume what you like, when you want it , and banishing the hanging around for very large downloads.
Fans of on-demand TV will love their favourite shows on the BBC iPlayer , together with rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means move favourable response times delivered by fibre internet means that online gamers gain a competitive advantage over the opposition and can enjoy a better more enjoyable experience.
Disadvantages of high speed broadband
Speeds are never 100% as advertised (although are often very close ) and based on things that are not within your control, like the age of wiring and the distance you live from the green box. Regardless of whether fibre connectivity is available in your location, these limiting factors may yield little difference in performance for a much higher monthly price .
Who is fibre internet for?
The massive growth in the quantity of people downloading music , downloading video and watching on demand TV online means that there is no more a typical user of super fast broadband .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity deal – preferably fibre optic for the best service .
Fibre internet connectivity is also ideal for fans of online games . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is known as ping, which is often caused by slower ADSL internet services . This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to decide on a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number