Who needs Superfast Broadband Fibre Internet ?

Broadband has become more and more necessary to our everyday lives and the amount of devices that we use every day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase everyday.

Wood End Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all all at once– with no annoying delays.

What is high speed broadband?

Super-fast broadband concerns broadband connections of as high as 300Mbps in the UK.

Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively greater than most broadband users.

While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity operate?

Unlike most UK internet connections, which use telephone lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional ADSL connectivity .

BT also offers an as high as 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast internet is not only on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by subscribing to selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “approximately 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live a city or built up area you can realistically expect speeds of about 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast internet product is the quickest ?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its super-fast fibre connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast broadband ?

Your first step is to see which high speed broadband services are available at your exhaage. Check which service are available.

 

Advantages of super fast broadband

Fast internet empowers you to utilise all the video on demand on offer online. You’ll manage to watch movies in a matter of minutes – allowing you view what you want , when you demand it , and getting rid of the hanging around for big downloads.

Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, in addition to rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means better response times delivered by fibre internet means that when playing game online you an one-upmanship over the competition and can enjoy a better gaming experience.

Disadvantages of super-fast broadband

Speeds are never 100% as advertised (although are often very close ) and depend on things that are not within your control, like the quality of copper connectivity and the distance you live from the cabinet . Even if fibre internet connectivity is available in your area , these limiting factors may yield little difference in performance for a much higher monthly price .

Who is  fibre broadband  for?

The massive growth in the number of people listening to music, streaming video and watching on demand TV online means that there is no more a typical user of super-fast broadband .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast broadband service – preferably fibre for the best service.

Super fast internet connectivity is also ideal for fans of online console usage. This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping,  which is often  as a resulted of slower traditional internet connectivity products . This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL connection.

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