Who needs Super-fast Broadband Internet ?
Broadband has become more and more necessary to our everyday lives and the amount of devices that we use every day that count on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.
Waterbeach Broadband Deals For October 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us would love to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or local business has the capacity to do what they want online– all concurrently– with no annoying delays.
What is fast broadband?
Super-fast broadband refers to broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively higher than most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), super-fast broadband products deliver speeds of more than 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does superfast broadband operate?
Unlike most of UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper pipes used by standard ADSL internet .
BT also offers an as high as 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband products of their own.
However, fast internet is not only on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by signing up for selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connection uses the same wiring and telephone exchanges as regular ADSL broadband connections, but due to the software and technology used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “up to 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you inhabit a city or built up area you can realistically expect speeds of about 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the best?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre-optic broadband network.
BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fast connectivity?
Your 1st step is to decide which fast broadband services are available in your area . Check which types of connectivity are available.
Benefits of high speed broadband
Super-fast internet lets you utilise all the video on demand available on the internet. You will have the chance to watch movies in a within minutes – allowing you watch what you want , when you want it , and banishing the hanging around for big downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , together with rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means move favourable response times delivered by fibre connectivity means that when playing game online you an one-upmanship over the opposition and can enjoy a better gaming experience.
Disadvantages of super-fast internet connectivity
Speeds are never guaranteed as advertised (although are often very close ) and rely on things that are out of your control , like the quality of wiring and the distance you live from the cabinet . Regardless of whether fibre connectivity is on offer in your area , these limiting factors may yield little difference in performance for a much higher monthly cost .
Who is fibre internet connectivity for?
The massive growth in the range of people downloading music , video and watching catchup TV online means that there is no more a typical user of fibre connectivity .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast internet connectivity product – preferably fibre optic for the best service .
High speed broadband is also ideal for fans of online console usage. Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is called ping, which is often brought on by slower DSL internet connectivity services . This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to favour a traditional ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



