Who needs Speedy Fibre Connectivity ?
Broadband has become increasingly more necessary to our everyday lives and the amount of devices that we use every single day that utilise broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase each day.
Ab Kettleby Broadband Deals For March 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us would love to avoid.
Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on simultaneously. With Superfast fibre broadband though, everyone within a home or local business has the capacity to do what they want online– all simultaneously– without any annoying delays.
What is high speed broadband?
Super-fast broadband refers to broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively more than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of around 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does fibre connectivity operate?
Unlike most of UK internet connections, which use telephony lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard ADSL internet connectivity.
BT also offers a more than 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband products of their own.
However, fast internet is not only on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by signing up for selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This sort of connectivity uses the same wiring and telephone exchanges as regular ADSL phone-line connections, but due to the software and technology being used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you inhabit a city or built up location you can realistically expect speeds of to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed broadband product is the best?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre-optic connectivity network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fibre optic broadband ?
Your initial step is to see which highspeed broadband services are available in your area . Check which service are available.
Advantages of super fast broadband
Super-fast internet lets you make the most of all the music streaming available on the internet. You’ll have the chance to download movies in a within minutes – allowing you consume what you want , when you like it, and banishing the hanging around for huge downloads.
Fans of on-demand programmes will love their best shows on the BBC iPlayer , besides rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means improved response times delivered by super-fast broadband means that when online gaming you gain a competitive advantage over the opposition and can enjoy a better gaming experience.
Disadvantages of high speed internet connectivity
Speeds are never 100% as advertised (although are often very near) and based on things that are not within your control, like the age of wiring and the distance you live from the BT exchange . Despite the fact that fibre internet is available in your area , these limiting factors may not bring many benefits in performance for a much higher price .
Who is super-fast internet for?
The massive growth in the number of people listening to music, video and watching catchup TV online means that there is no longer a typical user of high speed connectivity .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to sign up for a high speed internet product – preferably fibre optic for the best service.
Super-fast internet connectivity is also ideal for fans of online games . This is because a faster connection gets rid of the delays to in-game responsiveness. This is known as ping, which is commonly as a resulted of slower traditional connectivity services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a traditional ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number