Who needs Super-fast Internet ?
Broadband has become more and more important to our everyday lives and the amount of devices that we use each day that rely on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase each day.
Allensmore Broadband Deals For May 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us would love to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or company has the capacity to do what they want online– all simultaneously– with no annoying delays.
What is high speed broadband?
Super-fast broadband refers to broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively higher than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks which includes Virgin Media and BT’s Infinity fibre optic cables.
How does superfast connectivity work ?
Unlike the majority of UK broadband connections, which use telephone lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional xDSL internet connectivity.
BT also offers an as high as 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.
However, fast broadband is not only available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by joining selected ADSL2+ internet packages from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “right up to 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you inhabit a city or built up area you can realistically expect speeds of up to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast connectivity product is the fastest?
Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its superfast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get superfast broadband ?
Your 1st step is to decide which fast internet services are available in your area . Check which service are available.
Benefits of high speed broadband connectivity
Super-fast broadband enables you to make the most of all the music streaming on offer on the web. You will have the capacity to download movies in a within minutes – allowing you watch what you like, when you like it, and banishing the hanging around for big downloads.
Fans of on-demand programmes can enjoy their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means improved response times delivered by super fast broadband means that online gamers gain an one-upmanship over the competition and can enjoy a better playing experience.
Disadvantages of high speed connectivity
Speeds are never 100% as advertised (although are often very close ) and rely on things that are not within your control, like the age of copper connectivity and the distance you live from the green box. Whether super-fast broadband is on offer in your location, these limiting factors may not bring many improvements in performance for a much higher annual cost .
Who is super-fast broadband for?
The massive growth in the number of people streaming music , video and watching catchup TV online means that there is no longer a typical user of high speed internet .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast broadband product – preferably fibre optic for the best experience.
Fibre internet is also ideal for fans of online console usage. This is because a faster connection gets rid of the delays to in-game responsiveness. This is known as ping, which is commonly brought on by slower ADSL internet services . This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a standard ADSL service .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number