Who needs Superfast Internet ?

Broadband has become much more essential to our everyday lives and the amount of devices that we use each day that utilise broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.

Amberley Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or business has the ability to do what they want online– all concurrently– without any annoying delays.

What is high speed broadband?

Super-fast broadband relates to broadband connections of about 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively greater than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of up to 300Mbps, through sophisticated fibre-optic broadband networks like Virgin Media and BT’s Infinity fibre optic cables.

How does superfast connectivity work ?

Unlike the majority of UK broadband connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional xDSL connectivity .

BT also offers a to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband products of their own.

However, fast broadband is not exclusively on offer to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by registering for selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This type of connectivity uses the same cabling and telephone exchanges as regular ADSL broadband connections, but thanks to the software and technology used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “up to 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of around 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed broadband product is the quickest ?

Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast connectivity?

Your 1st step is to decide which high speed internet services are available to you . Check which products are available.

 

Advantages of super fast internet

High speed broadband empowers you to enjoy all the video on demand on offer on the net. You will have the chance to download movies in a in a few minutes – allowing you watch what you want , when you want it , and banishing the days of long waiting times for enormous downloads.

Fans of on-demand TV will love their favourite shows on the BBC iPlayer , along with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means move favourable response times delivered by super-fast internet means that when online gaming you gain a competitive advantage over the opponents and can enjoy a better playing experience.

Disadvantages of super-fast connectivity

Speeds are never guaranteed as advertised (although are often very near) and based on things that are out of your control , like the age of copper connectivity and the distance you live from the cabinet . Wherever high speed internet is available in your location, these limiting factors may yield little difference in performance for a much higher annual cost .

Who is  FTTC internet  for?

The massive growth in the number of people downloading music , streaming video and watching on demand TV online means that there is no longer a typical user of super-fast broadband .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed connectivity service – preferably fibre optic for the best experience.

Super-fast broadband is also ideal for fans of online console usage. This is because a faster connection eliminates the delays to in-game responsiveness. This is referred to as ping,  which is often  triggered by slower DSL internet products . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a traditional ADSL service .

Amberley – Other Areas

Rhoscolyn

Chippenham

Illington

Madderty

Northway

Buckshead

Crowborough

Whiston

Mayfair

Knightley Dale