Who needs Quick Fibre Connectivity ?

Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use on a daily basis that bank on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.

Amotherby Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on concurrently. With Superfast fibre broadband though, everyone within a home or small company has the opportunity to do what they want online– all concurrently– with no annoying delays.

What is high speed broadband?

Super-fast broadband relates to broadband connections of more than 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most internet users.

While the current average UK internet connection is around 12Mbps (2014), super-fast broadband products deliver speeds of up to 300Mbps, through sophisticated fibre-optic cabled networks which include Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast broadband operate?

Unlike many of UK internet connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper pipes used by standard xDSL broadband .

BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband services of their own.

However, fast broadband is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same cables and telephone exchanges as regular ADSL broadband connections, but thanks to the software and technology being used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you inhabit a city or built up location you can realistically expect speeds of right up to 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast broadband product is the quickest ?

Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its superfast fibre-optic connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get fast connectivity?

Your first step is to see which highspeed internet services are available in your area . Check which types of connectivity are available.

 

Advantages of super-fast broadband connectivity

Fast internet connectivity empowers you to utilise all the music streaming available on the net. You’ll manage to watch movies in a in a few minutes – allowing you consume what you like, when you want it , and banishing the hanging around for astronomical downloads.

Fans of on-demand TV will love their best shows on the Sky Now TV, together with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means move favourable response times delivered by super fast connectivity means that when playing game online you an one-upmanship over the competition and can enjoy a better gaming experience.

Disadvantages of high speed broadband

Speeds are never guaranteed as advertised (although are often very near) and depend on things that are out of your control , like the quality of wiring and the distance you live from the BT exchange . Whether or not high speed broadband is on offer in your area , these limiting factors may not bring many benefits in performance for a much higher annual price.

Who is  high speed broadband  for?

The massive growth in the number of people streaming music , streaming video and watching on demand TV online means that there is no more a typical user of high speed connectivity .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast internet deal – preferably fibre optic for the best service .

Fibre broadband is also ideal for fans of online games . Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is known as ping,  which is often  as a resulted of slower traditionalbroadband services . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a traditional ADSL service .

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