Who needs Super-fast Broadband Connectivity ?
Broadband has become more and more essential to our everyday lives and the amount of devices that we use every single day that depend on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase each day.
Apperknowle Broadband Deals For April 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us need to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on at the same time. With Superfast fibre broadband though, everyone within a home or small company manages to do what they want online– all simultaneously– without any annoying delays.
What is super-fast broadband?
Super-fast broadband relates to broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most internet users.
While the current average UK internet connection is around 12Mbps (2014), super-fast internet products deliver speeds of about 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.
How does fibre broadband work ?
Unlike many UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL broadband .
BT also offers an up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband products of their own.
However, fast broadband is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by registering selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This kind of connectivity uses the same cabling and telephone exchanges as regular ADSL broadband connections, but due to the software and technology being used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “almost 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you inhabit a city or built up location you can realistically expect speeds of about 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast internet product is the best?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get super-fast broadband ?
Your 1st step is to decide which high speed broadband services are available at your exhaage. Check which service are available.
Benefits of high bandwidth internet
Super fast internet enables you to take advantage of all the video on demand available on the internet. You’ll have the chance to watch movies in a in a few minutes – allowing you consume what you like, when you demand it , and getting rid of the hanging around for large downloads.
Fans of on-demand programmes will love their favourite shows on the Sky Now TV, in addition to rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means move favourable response times delivered by super fast internet means that when playing game online you a competitive advantage over the competition and can enjoy a better playing experience.
Disadvantages of fibre connectivity
Speeds are never 100% as advertised (although are often very close ) and depend on things that are out of your control , like the age of copper connectivity and the distance you live from the green box. Regardless of whether high speed internet connectivity is available in your location, these limiting factors may not bring many benefits in performance for a much higher monthly cost .
Who is FTTC internet connectivity for?
The massive growth in the range of people streaming music , video and watching catchup TV online means that there is no longer a typical user of super fast internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity deal – preferably fibre optic for the best service .
High speed broadband is also ideal for fans of online gaming . Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is referred to as ping, which is commonly triggered by slower DSL connectivity products. This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to favour a traditional ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number