Who needs Super-fast Broadband Fibre Connectivity ?
Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every day that rely on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase every day.
Ashby Hill Broadband Deals For April 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would love to avoid.
Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or company manages to do what they want online– all all at once– without any annoying delays.
What is super-fast broadband?
Super-fast broadband refers to broadband connections of about 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most broadband users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does fibre internet work ?
Unlike many UK internet connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper cables used by standard xDSL internet .
BT also offers an as much as 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded high speed cable broadband products of their own.
However, fast broadband is not only on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by subscribing to selected ADSL2+ internet packages from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “right up to 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a city or built up area you can realistically expect speeds of approximately 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed broadband product is the best?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its superfast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get super-fast connectivity?
Your 1st step is to see which high speed internet services are available at your exhaage. Check which types of connectivity are available.
Advantages of super-fast broadband connections
High speed broadband enables you to make the most of all the entertainment available on the web. You’ll have the chance to watch movies in a within minutes – allowing you consume what you like, when you like it, and banishing the days of long waiting times for huge downloads.
Fans of on-demand show can enjoy their favourite shows on the BBC iPlayer , as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means improved response times delivered by super fast broadband means that when playing game online you an one-upmanship over the competition and can enjoy a better gaming experience.
Disadvantages of high speed connectivity
Speeds are never 100% as advertised (although are often very near) and based upon things that are not within your control, like the quality of wiring and the distance you live from the BT exchange . Even if super fast internet is on offer in your location, these limiting factors may yield little difference in performance for a much higher price .
Who is fibre internet for?
The massive growth in the number of people downloading music , video and watching on demand TV online means that there is no longer a typical user of super fast internet .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet connectivity service – preferably fibre optic for the best service .
Super-fast internet is also ideal for fans of online games . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping, which is often as a resulted of slower ADSL internet services . This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a standard ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number