Who needs High Speed Connections ?
Broadband has become increasingly more essential to our everyday lives and the amount of devices that we use on a daily basis that count on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.
Bugford Broadband Deals For October 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would like to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on all at once. With Superfast fibre broadband though, everyone within a home or business has the capacity to do what they want online– all at the same time– with no annoying delays.
What is high speed broadband?
Super-fast broadband relates to broadband connections of around 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively more than most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic cabled networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does high speed connectivity work ?
Unlike the majority of UK broadband connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL internet connectivity.
BT also offers a to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast internet is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by joining selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This sort of connection uses the same cabling and telephone exchanges as regular ADSL broadband connections, but because of the software and technology being used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast connectivity product is the best?
Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fibre connectivity?
Your start is to decide which fast internet services are available in your area . Check which service are available.
Advantages of high speed broadband
Super fast internet connectivity enables you to make the most of all the entertainment services on offer online. You will have the opportunity to watch movies in a within minutes – allowing you consume what you want , when you like it, and getting rid of the days of long waiting times for large downloads.
Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, besides rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means improved response times delivered by super fast connectivity means that when online gaming you gain an one-upmanship over the competition and can enjoy a better playing experience.
Disadvantages of super-fast internet
Speeds are never 100% as advertised (although are often very close ) and based upon things that are not within your control, like the age of copper connectivity and the distance you live from the cabinet . Even when fibre internet connectivity is on offer in your location, these limiting factors may yield little difference in performance for a much higher annual price.
Who is high speed connectivity for?
The massive growth in the range of people streaming music , video and watching catchup TV online means that there is no more a typical user of super-fast broadband .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast broadband service – preferably fibre optic for the best service .
Fibre broadband is also ideal for fans of online console usage. This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping, which is often as a resulted of slower DSL internet connectivity services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a standard ADSL service .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number