Who needs High Speed Fibre Connectivity ?
Broadband has become more and more vital to our everyday lives and the amount of devices that we use on a daily basis that utilise broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase every day.
Cerney Wick Broadband Deals For January 2026
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us need to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or company has the opportunity to do what they want online– all concurrently– with no annoying delays.
What is fast broadband?
Super-fast broadband refers to broadband connections of about 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively above most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast broadband work ?
Unlike the majority of UK internet connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional DSL connectivity .
BT also offers a right up to 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast internet is not exclusively on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by registering for selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “around 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you inhabit a city or built up area you can realistically expect speeds of more than 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast internet product is the quickest ?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre-optic broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get super-fast connectivity?
Your start is to decide which highspeed broadband services are available in your area . Check which service are available.
Advantages of high speed broadband
Super-fast internet connectivity lets you use all the entertainment services on offer on the net. You’ll manage to download movies in a in a few minutes – allowing you watch what you like, when you want it , and banishing the hanging around for huge downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , besides rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means better response times delivered by fibre connectivity means that when online gaming you gain a competitive advantage over the opposition and can enjoy a better gaming experience.
Disadvantages of fibre connectivity
Speeds are never 100% as advertised (although are often very near) and based on things that are not within your control, like the quality of wiring and the distance you live from the exchange . Whether or not fibre connectivity is available in your location, these limiting factors may not bring many benefits in performance for a much higher annual cost .
Who is fibre connectivity for?
The massive growth in the number of people downloading music , downloading video and watching catchup TV online means that there is no more a typical user of super-fast internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast internet connectivity deal – preferably fibre optic for the best service .
Super fast broadband is also ideal for fans of online gaming . This is because faster connectivity eliminates the delays to in-game responsiveness. This is called ping, which is often brought on by slower ADSL broadband products. This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a traditional ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



