Who needs Speedy Fibre Connectivity ?

Broadband has become more and more essential to our everyday lives and the amount of devices that we use every day that rely upon broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.

Cowesby Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or local business has the capacity to do what they want online– all at the same time– with no annoying delays.

What is quick broadband?

Super-fast broadband refers to broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively higher than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of to 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does superfast connectivity operate?

Unlike many UK broadband connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL connectivity .

BT also offers an as high as 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast broadband is not only on offer to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by subscribing to selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same cables and telephone exchanges as regular ADSL internet connections, but due to the software and technology used it can deliver speeds of about 24Mbps, however most advertised speeds are around “right up to 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a town or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed internet product is the quickest ?

Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its superfast fibre broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get high speed broadband ?

Your initial step is to decide which fast broadband services are available at your exhaage. Check which service are available.

 

Advantages of super-fast broadband

Super fast internet enables you to use all the video on demand available on the web. You will have the capacity to watch movies in a in a few minutes – allowing you view what you like, when you like it, and banishing the hanging around for large downloads.

Fans of on-demand TV will love their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without interruption .

Reduced ‘ping’ means improved response times delivered by super-fast broadband means that online gamers gain an one-upmanship over the opposition and can enjoy a better gaming experience.

Disadvantages of high speed broadband

Speeds are never guaranteed as advertised (although are often very close ) and based upon things that are out of your control , like the age of wiring and the distance you live from the cabinet . Though super-fast internet connectivity is on offer in your location, these limiting factors may not bring many improvements in performance for a much higher monthly price .

Who is  high speed connectivity  for?

The massive growth in the amount of people listening to music, downloading video and watching on demand TV online means that there is no longer a typical user of high speed internet connectivity.

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to register for a fibre internet product – preferably fibre optic for the best service.

High speed internet connectivity is also ideal for fans of online console usage. Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is called ping,  which is commonly triggered by slower DSL broadband products . This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a traditional ADSL deal .

Cowesby – Other Areas

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