Who needs Superfast Connectivity ?

Broadband has become much more essential to our everyday lives and the amount of devices that we use every single day that rely on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase everyday.

Crowthers Pool Broadband Deals For April 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or company manages to do what they want online– all concurrently– without any annoying delays.

What is super-fast broadband?

Super-fast broadband concerns broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively higher than most internet users.

While the current average UK internet connection is around 12Mbps (2014), super-fast broadband products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.

How does superfast broadband work ?

Unlike most of UK broadband connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper cables used by standard xDSL broadband .

BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast internet is not only available to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by getting selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connectivity uses the same cables and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “up to 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live a city or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast broadband product is the quickest ?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre connectivity?

Your 1st step is to decide which fast internet services are available in your area . Check which types of connectivity are available.

 

Advantages of high speed broadband connections

Super-fast broadband can let you make the most of all the video on demand on offer on-line. You will have the opportunity to watch movies in a matter of minutes – allowing you view what you like, when you like it, and getting rid of the days of long waiting times for huge downloads.

Fans of on-demand TV will love their favourite shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means better response times delivered by fibre broadband means that when playing game online you an one-upmanship over the opposition and can enjoy a better more enjoyable experience.

Disadvantages of super-fast internet

Speeds are never 100% as advertised (although are often very near) and dependent on things that are not within your control, like the age of wiring and the distance you live from the green box. Even though super fast internet connectivity is available in your area , these limiting factors may not bring many benefits in performance for a much higher monthly cost .

Who is  high speed internet connectivity for?

The massive growth in the number of people streaming music , downloading video and watching TV online means that there is no more a typical user of super-fast internet connectivity.

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity product – preferably fibre optic for the best service .

High speed connectivity is also ideal for fans of online games . This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is commonly brought on by slower DSL internet connectivity products. This can seriously ruin your gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a standard ADSL connection.

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