Who needs Superfast Broadband Fibre Connections?
Broadband has become increasingly more necessary to our everyday lives and the amount of devices that we use on a daily basis that utilise broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.
East Bridgford Broadband Deals For February 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would like to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or small business has the ability to do what they want online– all simultaneously– without any annoying delays.
What is quick broadband?
Super-fast broadband refers to broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively more than most internet users.
While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of about 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does high speed internet operate?
Unlike many UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional ADSL internet .
BT also offers a to 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast internet is not exclusively on offer to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by enrolling in selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but because of the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “right up to 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you inhabit a city or built up area you can realistically expect speeds of about 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed internet product is the quickest ?
Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre connectivity network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fibre optic broadband ?
Your initial step is to decide which highspeed broadband services are available to you . Check which products are available.
Benefits of high speed broadband connections
Fast internet connectivity enables you to enjoy all the services available on the internet. You’ll manage to watch movies in a matter of minutes – allowing you consume what you like, when you demand it , and banishing the hanging around for very large downloads.
Fans of on-demand programmes will love their best shows on the BBC iPlayer , together with rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means improved response times delivered by super-fast broadband means that online gamers gain a competitive advantage over the competition and can enjoy a better gaming experience.
Disadvantages of high speed internet
Speeds are never 100% as advertised (although are often very near) and rely on things that are out of your control , like the age of wiring and the distance you live from the cabinet . Though super-fast connectivity is on offer in your location, these limiting factors may not bring many improvements in speed for a much higher annual cost .
Who is fibre internet for?
The massive growth in the number of people downloading music , video and watching on demand TV online means that there is no more a typical user of super-fast internet .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast connectivity product – preferably fibre optic for the best service .
Super-fast internet connectivity is also ideal for fans of online console usage. This is because a faster connection gets rid of the delays to in-game responsiveness. This is known as ping, which is often caused by slower traditional connectivity products. This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a standard ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number