Who needs Super-fast Broadband Connectivity ?

Broadband has become more and more important to our everyday lives and the amount of devices that we use per day that rely on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.

East Malling Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that we all wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on all at once. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all all at once– with no annoying delays.

What is quick broadband?

Super-fast broadband describes broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively higher than most broadband users.

While the current average UK broadband connection is around 12Mbps (2014), high speed broadband products deliver speeds of to 300Mbps, through sophisticated fibre-optic cabled networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does superfast broadband operate?

Unlike most UK internet connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper cables used by traditional DSL broadband .

BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by registering selected ADSL2+ broadband packages from the companies like O2, Sky, Orange and TalkTalk.

ADSL2+

This style of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but as a result of the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “right up to 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a city or built up area you can realistically expect speeds of about 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the quickest ?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its superfast fibre-optic connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre optic broadband ?

Your initial step is to decide which high speed broadband services are available in your area . Check which types of connectivity are available.

 

Benefits of high speed broadband

Fast internet connectivity empowers you to enjoy all the music streaming available on the net. You will have the capacity to watch movies in a in a few minutes – allowing you watch what you want , when you demand it , and banishing the days of long waiting times for huge downloads.

Fans of on-demand programmes will love their best shows on the Sky Now TV, including rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means improved response times delivered by fibre broadband means that online gamers gain an one-upmanship over the competition and can enjoy a better gaming experience.

Disadvantages of fibre broadband

Speeds are never guaranteed as advertised (although are often very close ) and based upon things that are out of your control , like the age of copper connectivity and the distance you live from the exchange . Although super-fast internet connectivity is available in your location, these limiting factors may yield little difference in performance for a much higher price .

Who is  FTTC connectivity  for?

The massive growth in the number of people downloading music , streaming video and watching on demand TV online means that there is no longer a typical user of high speed internet .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to enrol for a fibre internet connectivity service – preferably fibre optic for the greatest service.

High speed broadband is also ideal for fans of online gaming . This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is often  triggered by slower DSL connectivity services . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a traditional ADSL deal .

East Malling – Other Areas

Nash

Llanafan-fawr

Cwmbran

Wyegate Green

Park Gate

Broadham Green

Glencoe

Llanbrynmair

Ware

Three Maypoles