Who needs Superfast Internet ?

Broadband has become more and more essential to our everyday lives and the amount of devices that we use on a daily basis that count on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.

Embleton Broadband Deals For January 2026

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us need to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on simultaneously. With Superfast fibre broadband though, everyone within a home or business has the ability to do what they want online– all all at once– without any annoying delays.

What is high speed broadband?

Super-fast broadband concerns broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively more than most broadband users.

While the current average UK internet connection is around 12Mbps (2014), high speed broadband products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does superfast broadband work ?

Unlike the majority of UK broadband connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper cables used by standard ADSL internet connectivity.

BT also offers an as much as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .

 

 

The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband products of their own.

However, fast internet is not only on offer to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This form of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “about 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of right up to 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed broadband product is the fastest?

Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its super-fast fibre connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get super-fast broadband ?

Your initial step is to decide which super-fast broadband services are available in your area . Check which types of connectivity are available.

 

Advantages of super-fast broadband

Fast broadband enables you to enjoy all the services available on the world wide web. You will have the chance to watch movies in a in a few minutes – allowing you view what you like, when you want it , and banishing the hanging around for enormous downloads.

Fans of on-demand show can enjoy their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without interruption .

Reduced ‘ping’ means improved response times delivered by super fast broadband means that when playing game online you an one-upmanship over the competition and can enjoy a better playing experience.

Disadvantages of high speed connectivity

Speeds are never guaranteed as advertised (although are often very near) and rely on things that are not within your control, like the quality of copper connectivity and the distance you live from the BT exchange . Despite the fact that fibre internet connectivity is available in your area , these limiting factors may not bring many benefits in performance for a much higher monthly price .

Who is  FTTC internet  for?

The massive growth in the range of people listening to music, video and watching TV online means that there is no longer a typical user of high speed internet connectivity.

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to enrol in a fibre broadband deal – preferably fibre optic for the greatest service.

Fibre broadband is also ideal for fans of online console usage. Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping,  which is often  as a resulted of slower traditional internet connectivity products . This can seriously ruin your gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a standard ADSL deal .

Embleton – Other Areas

Uppertown

Crookham Common

Trumpington

East Malling

Gushmere

Warbleton

Holker

Newton Harcourt

Burbage

Chester West Employment Park