Who needs Super-fast Broadband Internet ?
Broadband has become much more vital to our everyday lives and the amount of devices that we use every single day that bank on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase everyday.
Fairford Broadband Deals For March 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would love to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on concurrently. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all at the same time– with no annoying delays.
What is super-fast broadband?
Super-fast broadband relates to broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively higher than most broadband users.
While the current average UK internet connection is around 12Mbps (2014), super-fast internet products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic broadband networks which include Virgin Media and BT’s Infinity fibre optic cables.
How does fibre internet work ?
Unlike the majority of UK broadband connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper cables used by standard xDSL internet connectivity.
BT also offers a more than 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast broadband is not exclusively on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cabling and telephone exchanges as regular ADSL broadband connections, but because of the software and technology used it can deliver speeds of about 24Mbps, however most advertised speeds are around “about 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you reside in a town or built up location you can realistically expect speeds of to 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the best?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its super-fast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get high speed broadband ?
Your initial step is to see which high speed broadband services are available in your area . Check which service are available.
Benefits of fast broadband connectivity
Super fast internet connectivity enables you to utilise all the entertainment on offer online. You will manage to watch movies in a matter of minutes – allowing you watch what you like, when you like it, and getting rid of the hanging around for large downloads.
Fans of on-demand programmes can enjoy their favourite shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means better response times delivered by high speed connectivity means that online gamers gain a competitive advantage over the opponents and can enjoy a better gaming experience.
Disadvantages of FTTC connectivity
Speeds are never 100% as advertised (although are often very near) and dependent on things that are not within your control, like the age of copper connectivity and the distance you live from the green box. Despite the fact that fibre connectivity is available in your area , these limiting factors may not bring many benefits in performance for a much higher cost .
Who is FTTC broadband for?
The massive growth in the quantity of people streaming music , downloading video and watching TV online means that there is no more a typical user of super fast internet .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to register for a fibre internet connectivity product – preferably fibre for the best service.
Super fast connectivity is also ideal for fans of online games . This is because a faster connection gets rid of the delays to in-game responsiveness. This is referred to as ping, which is commonly as a resulted of slower ADSL internet services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a traditional ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number