Who needs Superfast FTTC Internet?
Broadband has become increasingly more essential to our everyday lives and the amount of devices that we use on a daily basis that utilise broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase each day.
Hammerwood Broadband Deals For May 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would like to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or local business has the opportunity to do what they want online– all concurrently– with no annoying delays.
What is super-fast broadband?
Super-fast broadband describes broadband connections of as much as 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively more than most internet users.
While the current average UK internet connection is around 12Mbps (2014), high speed broadband products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic cabled networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does superfast internet work ?
Unlike the majority of UK internet connections, which use telephone lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional DSL broadband .
BT also offers a to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not only on offer to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by getting selected ADSL2+ internet packages from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cables and telephone exchanges as regular ADSL broadband connections, but due to the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a city or built up location you can realistically expect speeds of about 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast broadband product is the best?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre-optic broadband network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get superfast broadband ?
Your initial step is to see which high speed broadband services are available to you . Check which products are available.
Benefits of fast broadband connections
Super-fast internet connectivity lets you use all the entertainment available online. You’ll have the chance to download movies in a matter of minutes – allowing you consume what you like, when you want it , and banishing the hanging around for very large downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , and even rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means better response times delivered by high speed internet means that online gamers gain a competitive advantage over the opponents and can enjoy a better more enjoyable experience.
Disadvantages of fibre connectivity
Speeds are never 100% as advertised (although are often very close ) and based upon things that are out of your control , like the quality of copper connectivity and the distance you live from the green box. Whether or not fibre internet connectivity is on offer in your area , these limiting factors may not bring many benefits in performance for a much higher monthly price .
Who is super-fast internet connectivity for?
The massive growth in the quantity of people listening to music, downloading video and watching on demand TV online means that there is no longer a typical user of fibre broadband .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast internet service – preferably fibre optic for the best experience.
Super-fast connectivity is also ideal for fans of online console usage. Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is known as ping, which is commonly caused by slower traditional internet connectivity services . This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number