Who needs High Speed Fibre Connectivity ?
Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every single day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.
Haugh of Urr Broadband Deals For March 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all wish to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or local business has the capacity to do what they want online– all at the same time– with no annoying delays.
What is fast broadband?
Super-fast broadband relates to broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively more than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does fibre internet operate?
Unlike most of UK broadband connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional ADSL internet .
BT also offers an up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in years to come.
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast internet is not exclusively on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast internet by subscribing to selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but because of the software and technology used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “around 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you reside in a city or built up location you can realistically expect speeds of about 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast internet product is the quickest ?
Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its super-fast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get high speed connectivity?
Your start is to see which high speed broadband services are available in your area . Check which service are available.
Advantages of fast broadband
Super fast internet lets you utilise all the music streaming on offer on the world wide web. You will have the opportunity to download movies in a matter of minutes – allowing you consume what you like, when you demand it , and getting rid of the days of long waiting times for very large downloads.
Fans of on-demand programmes will love their favourite shows on the Sky Now TV, and even rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means better response times delivered by fibre broadband means that when playing game online you an one-upmanship over the opposition and can enjoy a better gaming experience.
Disadvantages of super-fast internet
Speeds are never guaranteed as advertised (although are often very near) and rely on things that are not within your control, like the age of wiring and the distance you live from the exchange . Although super fast internet connectivity is available in your area , these limiting factors may yield little difference in performance for a much higher price .
Who is FTTC broadband for?
The massive growth in the number of people listening to music, video and watching catchup TV online means that there is no longer a typical user of high speed connectivity .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to subscribe to a fibre internet connectivity product – preferably fibre optic for the best service.
High speed internet connectivity is also ideal for fans of online gaming . Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is called ping, which is commonly as a resulted of slower traditional connectivity products . This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to decide on a traditional ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number