Who needs Superfast Fibre Connections?
Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every day that depend on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
Jodrell Bank Broadband Deals For December 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would like to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or local business has the ability to do what they want online– all simultaneously– with no annoying delays.
What is fast broadband?
Super-fast broadband relates to broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively more than most internet users.
While the current average UK internet connection is around 12Mbps (2014), super-fast broadband products deliver speeds of about 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does fibre connectivity work ?
Unlike the majority of UK broadband connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional ADSL connectivity .
BT also offers an up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.
However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by registering selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connection uses the same wiring and telephone exchanges as regular ADSL internet connections, but due to the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “about 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a town or built up location you can realistically expect speeds of as high as 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the quickest ?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fibre optic connectivity?
Your 1st step is to decide which high speed internet services are available to you . Check which products are available.
Advantages of high speed internet
High speed broadband can let you take advantage of all the services on offer on-line. You’ll have the chance to watch movies in a in a few minutes – allowing you view what you like, when you demand it , and banishing the hanging around for large downloads.
Fans of on-demand programmes can enjoy their best shows on the BBC iPlayer , and also rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means improved response times delivered by fibre connectivity means that when playing game online you an one-upmanship over the competition and can enjoy a better gaming experience.
Disadvantages of high speed internet connectivity
Speeds are never 100% as advertised (although are often very close ) and depend on things that are out of your control , like the quality of wiring and the distance you live from the exchange . Even when super fast internet is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher cost .
Who is FTTC connectivity for?
The massive growth in the range of people streaming music , downloading video and watching catchup TV online means that there is no longer a typical user of fibre internet connectivity.
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to join a high speed broadband service – preferably fibre optic for the very best service.
Super fast connectivity is also ideal for fans of online console usage. This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping, which is often caused by slower ADSL connectivity services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a standard ADSL connection.
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



