Who needs Superfast Broadband Internet ?
Broadband has become much more important to our everyday lives and the amount of devices that we use per day that rely on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase daily.
Kings Cliffe Broadband Deals For October 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would like to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on simultaneously. With Superfast fibre broadband though, everyone within a home or local business has the opportunity to do what they want online– all at the same time– without any annoying delays.
What is quick broadband?
Super-fast broadband concerns broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most internet users.
While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does high speed broadband operate?
Unlike many of UK internet connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional xDSL connectivity .
BT also offers an up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast internet is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by registering for selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connection uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology being used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “right up to 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live in a town or built up area you can realistically expect speeds of to 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the quickest ?
Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre-optic broadband network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get superfast connectivity?
Your initial step is to decide which fast broadband services are available at your exhaage. Check which products are available.
Advantages of high speed internet
Super-fast internet connectivity lets you make the most of all the services on offer on the web. You’ll be able to download movies in a within minutes – allowing you watch what you like, when you want it , and getting rid of the hanging around for astronomical downloads.
Fans of on-demand show will love their favourite shows on the BBC iPlayer , as well as rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means improved response times delivered by super-fast broadband means that when playing game online you a competitive advantage over the competition and can enjoy a better playing experience.
Disadvantages of high speed internet
Speeds are never 100% as advertised (although are often very near) and rely on things that are not within your control, like the quality of copper connectivity and the distance you live from the exchange . Whether or not super-fast internet is on offer in your location, these limiting factors may yield little difference in speed for a much higher annual price.
Who is FTTC connectivity for?
The massive growth in the number of people downloading music , video and watching TV online means that there is no more a typical user of super-fast broadband .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to subscribe to a fibre connectivity deal – preferably fibre optic for the very best service.
Fibre internet is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is referred to as ping, which is often caused by slower DSL connectivity products . This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a standard ADSL connection.
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



