Who needs Speedy Connectivity ?

Broadband has become increasingly more important to our everyday lives and the amount of devices that we use every single day that depend on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.

Knutsford Business Park Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or small business has the ability to do what they want online– all simultaneously– without any annoying delays.

What is quick broadband?

Super-fast broadband refers to broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively greater than most broadband users.

While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of approximately 300Mbps, through sophisticated fibre-optic cabled networks including Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast broadband work ?

Unlike most UK broadband connections, which use telephone lines, the UK’s fastest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper cables used by standard xDSL internet .

BT also offers a more than 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .

 

 

The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded high speed cable broadband services of their own.

However, fast internet is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by getting selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same wiring and telephone exchanges as regular ADSL broadband connections, but due to the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “right up to 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live a city or built up area you can realistically expect speeds of approximately 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast connectivity product is the fastest?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its superfast fibre-optic broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get fast connectivity?

Your first step is to see which superfast internet services are available in your area . Check which products are available.

 

Advantages of super fast broadband connections

High speed internet empowers you to use all the services on offer on the web. You will have the opportunity to download movies in a within minutes – allowing you view what you like, when you demand it , and banishing the hanging around for large downloads.

Fans of on-demand show will love their favourite shows on the Sky Now TV, in addition to rival services from ITV and Channel 4, smoothly and without interruption .

Reduced latency means improved response times delivered by super-fast internet means that online gamers gain a competitive advantage over the competition and can enjoy a better playing experience.

Disadvantages of FTTC connectivity

Speeds are never 100% as advertised (although are often very close ) and depend on things that are not within your control, like the quality of wiring and the distance you live from the exchange . Regardless of whether super-fast internet is on offer in your area , these limiting factors may not bring many improvements in speed for a much higher annual cost .

Who is  fibre connectivity  for?

The massive growth in the number of people listening to music, streaming video and watching TV online means that there is no more a typical user of super-fast broadband .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet deal – preferably fibre optic for the best experience.

Fibre internet is also ideal for fans of online gaming . This is because faster connectivity eliminates the delays to in-game responsiveness. This is called ping,  which is commonly triggered by slower traditional internet products. This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a standard ADSL service .

Knutsford Business Park – Other Areas

Kiveton Park

Stisted

Whelp Street

Little Sandhurst

Hinwick

Killinchy

Kinawley

Tuddenham

Llandysilio

King Edwards