Who needs Superfast Connectivity ?

Broadband has become more and more essential to our everyday lives and the amount of devices that we use on a daily basis that rely on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.

Lade Broadband Deals For March 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that we all wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or local business has the chance to do what they want online– all all at once– without any annoying delays.

What is quick broadband?

Super-fast broadband concerns broadband connections of up to 300Mbps in the UK.

Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively greater than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic broadband networks including Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity work ?

Unlike many of UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper cables used by standard ADSL broadband .

BT also offers a to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast internet is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a city or built up area you can realistically expect speeds of as high as 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the quickest ?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its super-fast fibre connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get high speed broadband ?

Your initial step is to decide which super-fast internet services are available in your area . Check which types of connectivity are available.

 

Benefits of fast broadband

Super fast internet connectivity lets you enjoy all the entertainment services available on the net. You’ll manage to watch movies in a matter of minutes – allowing you consume what you want , when you demand it , and getting rid of the hanging around for huge downloads.

Fans of on-demand programmes will love their favourite shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means improved response times delivered by fibre broadband means that when online gaming you gain an one-upmanship over the opponents and can enjoy a better playing experience.

Disadvantages of fibre connectivity

Speeds are never guaranteed as advertised (although are often very close ) and rely on things that are out of your control , like the age of copper connectivity and the distance you live from the BT exchange . Despite the fact that high speed internet is available in your location, these limiting factors may yield little difference in performance for a much higher monthly price .

Who is super-fast internet connectivity for?

The massive growth in the range of people streaming music , streaming video and watching TV online means that there is no more a typical user of super-fast internet .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast internet connectivity service – preferably fibre optic for the best experience.

High speed internet connectivity is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is often  triggered by slower traditional internet products. This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a standard ADSL deal .

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