Who needs Superfast Fibre Connectivity ?

Broadband has become increasingly more necessary to our everyday lives and the amount of devices that we use each day that rely on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase each day.

Lamerton Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all simultaneously– without any annoying delays.

What is super-fast broadband?

Super-fast broadband refers to broadband connections of right up to 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively above most broadband users.

While the current average UK internet connection is around 12Mbps (2014), super-fast internet products deliver speeds of to 300Mbps, through sophisticated fibre-optic cabled networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity operate?

Unlike the majority of UK internet connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional DSL connectivity .

BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast broadband is not exclusively available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by signing up for selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This sort of connectivity uses the same wiring and telephone exchanges as regular ADSL phone-line connections, but thanks to the software and technology used it can deliver speeds of as high as 24Mbps, however most advertised speeds are around “up to 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you reside in a city or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast broadband product is the fastest?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its super-fast fibre broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre broadband ?

Your initial step is to see which superfast internet services are available to you . Check which service are available.

 

Benefits of high speed broadband connectivity

Super-fast internet connectivity empowers you to make the most of all the services available on-line. You will have the opportunity to watch movies in a within minutes – allowing you view what you like, when you want it , and banishing the hanging around for large downloads.

Fans of on-demand show will love their favourite shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without buffering.

Reduced latency means better response times delivered by super-fast connectivity means that online gamers gain a competitive advantage over the competition and can enjoy a better gaming experience.

Disadvantages of high speed connectivity

Speeds are never guaranteed as advertised (although are often very close ) and based on things that are not within your control, like the age of copper connectivity and the distance you live from the green box. Wherever high speed internet connectivity is available in your location, these limiting factors may not bring many benefits in performance for a much higher annual cost .

Who is  FTTC broadband  for?

The massive growth in the quantity of people downloading music , video and watching TV online means that there is no more a typical user of high speed internet connectivity.

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to enrol in a super fast internet service – preferably fibre optic for the best service.

Super-fast internet connectivity is also ideal for fans of online games . This is because faster connectivity eliminates the delays to in-game responsiveness. This is referred to as ping,  which is often  caused by slower DSL connectivity products . This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a traditional ADSL deal .

Lamerton – Other Areas

Stanford Bridge

Pipers End

Strood

Parkhouse Industrial Estate East

Dunino

Brent Pelham

Brockford Street

Kilkenneth

Derwen

Shermanbury