Who needs Speedy Connectivity ?
Broadband has become much more essential to our everyday lives and the amount of devices that we use each day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase every day.
Longdales Broadband Deals For May 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would like to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on all at once. With Superfast fibre broadband though, everyone within a home or business is able to do what they want online– all all at once– with no annoying delays.
What is fast broadband?
Super-fast broadband concerns broadband connections of as high as 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), high speed broadband products deliver speeds of more than 300Mbps, through sophisticated fibre-optic cabled networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does high speed internet operate?
Unlike the majority of UK broadband connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much quicker than along the copper cables used by traditional xDSL connectivity .
BT also offers an up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast internet is not only on offer to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by joining selected ADSL2+ broadband services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but because of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “right up to 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a city or built up location you can realistically expect speeds of more than 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the quickest ?
Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its super-fast fibre-optic broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get high speed connectivity?
Your initial step is to decide which super-fast broadband services are available to you . Check which products are available.
Benefits of fast broadband connections
Super fast internet connectivity lets you take advantage of all the entertainment available online. You will manage to watch movies in a matter of minutes – allowing you watch what you like, when you like it, and banishing the days of long waiting times for large downloads.
Fans of on-demand TV will love their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means move favourable response times delivered by fibre internet means that when online gaming you gain an one-upmanship over the opponents and can enjoy a better playing experience.
Disadvantages of super-fast internet connectivity
Speeds are never guaranteed as advertised (although are often very close ) and rely on things that are not within your control, like the age of wiring and the distance you live from the BT exchange . Wherever fibre internet is available in your location, these limiting factors may not bring many improvements in speed for a much higher cost .
Who is high speed broadband for?
The massive growth in the number of people downloading music , downloading video and watching TV online means that there is no more a typical user of super-fast broadband .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to enrol in a super-fast connectivity service – preferably fibre optic for the very best service.
Fibre connectivity is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is referred to as ping, which is often triggered by slower traditional internet connectivity services . This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to pick a traditional ADSL service .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number