Who needs Super-fast Broadband Fibre Connectivity ?
Broadband has become more and more important to our everyday lives and the amount of devices that we use every single day that bank on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase on a daily basis.
Longdowns Broadband Deals For December 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us would like to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or company has the opportunity to do what they want online– all simultaneously– with no annoying delays.
What is high speed broadband?
Super-fast broadband concerns broadband connections of up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most internet users.
While the current average UK broadband connection is around 12Mbps (2014), superfast internet products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic broadband networks which include Virgin Media and BT’s Infinity fibre optic cables.
How does high speed connectivity work ?
Unlike most UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional DSL connectivity .
BT also offers an up to 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.
However, fast broadband is not only available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by getting selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connectivity uses the same cables and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “almost 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you inhabit a city or built up location you can realistically expect speeds of around 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the fastest?
Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get fast broadband ?
Your 1st step is to see which fast internet services are available in your area . Check which types of connectivity are available.
Advantages of high bandwidth broadband connectivity
Super fast internet connectivity enables you to utilise all the music streaming on offer on the net. You will be able to download movies in a in a few minutes – allowing you consume what you like, when you demand it , and banishing the hanging around for very large downloads.
Fans of on-demand show will love their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means move favourable response times delivered by high speed broadband means that when online gaming you gain a competitive advantage over the opposition and can enjoy a better playing experience.
Disadvantages of FTTC internet connectivity
Speeds are never 100% as advertised (although are often very near) and depend on things that are out of your control , like the age of wiring and the distance you live from the BT exchange . Even if high speed broadband is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher cost .
Who is high speed connectivity for?
The massive growth in the number of people streaming music , downloading video and watching TV online means that there is no longer a typical user of super-fast connectivity .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to enrol in a super fast broadband deal – preferably fibre for the best service.
Super fast internet connectivity is also ideal for fans of online console usage. This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping, which is commonly caused by slower ADSL internet products . This can seriously ruin your online gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a traditional ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



