Who needs Superfast Internet ?

Broadband has become more and more important to our everyday lives and the amount of devices that we use every single day that count on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.

Longniddry Broadband Deals For December 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that most of us wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all simultaneously– without any annoying delays.

What is fast broadband?

Super-fast broadband relates to broadband connections of around 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most internet users.

While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks including Virgin Media and BT’s Infinity fibre optic cables.

How does superfast internet operate?

Unlike many UK broadband connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard ADSL connectivity .

BT also offers a more than 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .

 

 

The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast internet is not only available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by signing up for selected ADSL2+ broadband packages from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This style of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “approximately 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a city or built up area you can realistically expect speeds of approximately 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the best?

Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre-optic broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.

 

 

Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get fibre optic connectivity?

Your first step is to decide which highspeed internet services are available at your exhaage. Check which products are available.

 

Advantages of high bandwidth broadband connectivity

Super fast internet enables you to make the most of all the services available on-line. You will manage to watch movies in a within minutes – allowing you consume what you like, when you want it , and banishing the days of long waiting times for astronomical downloads.

Fans of on-demand show can enjoy their favourite shows on the BBC iPlayer , and also rival services from ITV and Channel 4, smoothly and without interruption .

Reduced ‘ping’ means improved response times delivered by high speed connectivity means that online gamers gain an one-upmanship over the opposition and can enjoy a better more enjoyable experience.

Disadvantages of super-fast internet connectivity

Speeds are never guaranteed as advertised (although are often very near) and dependent on things that are not within your control, like the age of wiring and the distance you live from the BT exchange . Despite the fact that super fast connectivity is on offer in your area , these limiting factors may not bring many benefits in speed for a much higher annual price.

Who is  fibre broadband  for?

The massive growth in the amount of people downloading music , downloading video and watching on demand TV online means that there is no longer a typical user of fibre internet connectivity.

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast internet deal – preferably fibre optic for the best service .

Fibre internet is also ideal for fans of online console usage. This is because a faster connection gets rid of the delays to in-game responsiveness. This is known as ping,  which is commonly triggered by slower DSL connectivity products . This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL connection.

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