Who needs Superfast Broadband Fibre Connectivity ?
Broadband has become more and more important to our everyday lives and the amount of devices that we use every single day that utilise broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.
Love Lane Industrial Estate Broadband Deals For May 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us need to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or local business has the opportunity to do what they want online– all at the same time– with no annoying delays.
What is quick broadband?
Super-fast broadband describes broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively higher than most internet users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic broadband networks including Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast broadband work ?
Unlike many of UK broadband connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper cables used by standard DSL internet connectivity.
BT also offers a right up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the not too distant future.
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.
However, fast internet is not exclusively on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast internet by registering selected ADSL2+ internet packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connectivity uses the same wiring and telephone exchanges as regular ADSL broadband connections, but because of the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “as much as 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a city or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed internet product is the fastest?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get superfast broadband ?
Your first step is to decide which high speed internet services are available in your area . Check which types of connectivity are available.
Benefits of high bandwidth broadband connectivity
Super-fast broadband empowers you to utilise all the music streaming on offer on the world wide web. You’ll have the ability to watch movies in a within minutes – allowing you view what you like, when you like it, and banishing the days of long waiting times for large downloads.
Fans of on-demand show can enjoy their best shows on the BBC iPlayer , and even rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means move favourable response times delivered by super-fast broadband means that when playing game online you a competitive advantage over the competition and can enjoy a better playing experience.
Disadvantages of high speed broadband
Speeds are never guaranteed as advertised (although are often very close ) and dependent on things that are not within your control, like the age of copper connectivity and the distance you live from the green box. Whether super-fast internet is available in your area , these limiting factors may not bring many benefits in performance for a much higher cost .
Who is high speed internet connectivity for?
The massive growth in the number of people listening to music, streaming video and watching TV online means that there is no longer a typical user of super fast broadband .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to enrol in a super-fast broadband product – preferably fibre optic for the greatest service.
Fibre internet is also ideal for fans of online gaming . This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping, which is commonly triggered by slower DSL internet services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a traditional ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number