Who needs High Speed Fibre Connectivity ?
Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use every day that rely upon broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.
Lower Ridge Broadband Deals For October 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all would love to avoid.
Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or small company has the ability to do what they want online– all simultaneously– without any annoying delays.
What is super-fast broadband?
Super-fast broadband describes broadband connections of as much as 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively above most internet users.
While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.
How does fibre internet operate?
Unlike many UK broadband connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard xDSL internet .
BT also offers a right up to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.
However, fast internet is not exclusively on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast broadband by registering selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connection uses the same cabling and telephone exchanges as regular ADSL broadband connections, but as a result of the software and technology used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a city or built up area you can realistically expect speeds of as high as 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed connectivity product is the best?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its superfast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get high speed connectivity?
Your start is to see which super-fast internet services are available in your area . Check which types of connectivity are available.
Advantages of fast internet
High speed internet empowers you to utilise all the entertainment available on-line. You’ll have the opportunity to watch movies in a in a few minutes – allowing you view what you like, when you demand it , and banishing the hanging around for big downloads.
Fans of on-demand TV can enjoy their favourite shows on the Sky Now TV, together with rival services from ITV and Channel 4, smoothly and without interruption .
Reduced ‘ping’ means move favourable response times delivered by high speed connectivity means that online gamers gain an one-upmanship over the opposition and can enjoy a better more enjoyable experience.
Disadvantages of FTTC broadband
Speeds are never 100% as advertised (although are often very near) and dependent on things that are not within your control, like the quality of copper connectivity and the distance you live from the green box. Whether super-fast internet is on offer in your area , these limiting factors may not bring many benefits in performance for a much higher annual price.
Who is super-fast internet for?
The massive growth in the amount of people streaming music , downloading video and watching TV online means that there is no more a typical user of super fast internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast broadband deal – preferably fibre optic for the best experience.
High speed internet is also ideal for fans of online gaming . This is because faster connectivity gets rid of the delays to in-game responsiveness. This is referred to as ping, which is often triggered by slower traditional internet products . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go with a traditional ADSL service .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number