Who needs Super-fast Fibre Connectivity ?
Broadband has become more and more important to our everyday lives and the amount of devices that we use every day that rely upon broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
Luddington Broadband Deals For October 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all need to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or small business manages to do what they want online– all at the same time– without any annoying delays.
What is quick broadband?
Super-fast broadband describes broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively greater than most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of approximately 300Mbps, through sophisticated fibre-optic cabled networks like Virgin Media and BT’s Infinity fibre optic cables.
How does superfast connectivity operate?
Unlike most UK broadband connections, which use telephone lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper cables used by traditional ADSL broadband .
BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not exclusively available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast internet by enrolling in selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connectivity uses the same cabling and telephone exchanges as regular ADSL broadband connections, but due to the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast internet product is the fastest?
Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre connectivity network.
BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fibre optic connectivity?
Your initial step is to decide which super-fast internet services are available in your area . Check which service are available.
Benefits of super-fast broadband connectivity
Fast broadband lets you make the most of all the services available on the net. You will have the ability to download movies in a within minutes – allowing you consume what you like, when you like it, and banishing the days of long waiting times for huge downloads.
Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, and even rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means better response times delivered by super fast broadband means that when online gaming you gain an one-upmanship over the opposition and can enjoy a better playing experience.
Disadvantages of FTTC connectivity
Speeds are never 100% as advertised (although are often very close ) and based upon things that are not within your control, like the age of copper connectivity and the distance you live from the green box. Although high speed connectivity is on offer in your area , these limiting factors may not bring many improvements in performance for a much higher monthly cost .
Who is FTTC internet connectivity for?
The massive growth in the number of people downloading music , downloading video and watching TV online means that there is no longer a typical user of super-fast internet .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super fast broadband deal – preferably fibre optic for the best experience.
Super-fast internet connectivity is also ideal for fans of online games . This is because faster connectivity eliminates the delays to in-game responsiveness. This is referred to as ping, which is commonly triggered by slower DSL internet services . This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to favour a traditional ADSL connection.
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



