Who needs Super-fast Connectivity ?

Broadband has become much more important to our everyday lives and the amount of devices that we use per day that rely upon broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.

Lundin Links Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on at the same time. With Superfast fibre broadband though, everyone within a home or business has the ability to do what they want online– all simultaneously– without any annoying delays.

What is high speed broadband?

Super-fast broadband describes broadband connections of about 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively above most broadband users.

While the current average UK internet connection is around 12Mbps (2014), high speed internet products deliver speeds of as much as 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast broadband work ?

Unlike most UK broadband connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper cables used by standard DSL broadband .

BT also offers an as high as 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.

However, fast broadband is not exclusively on offer to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast broadband by getting selected ADSL2+ internet packages from the companies like O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but due to the software and technology used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “around 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live in a town or built up location you can realistically expect speeds of about 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast internet product is the quickest ?

Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre-optic broadband network.

BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get fibre connectivity?

Your start is to see which superfast internet services are available in your area . Check which types of connectivity are available.

 

Benefits of fast broadband connectivity

Super-fast internet lets you make the most of all the entertainment services available on the net. You’ll be able to watch movies in a in a few minutes – allowing you view what you like, when you like it, and banishing the days of long waiting times for enormous downloads.

Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, in addition to rival services from ITV and Channel 4, smoothly and without interruption .

Reduced ‘ping’ means better response times delivered by high speed broadband means that when online gaming you gain an one-upmanship over the opposition and can enjoy a better more enjoyable experience.

Disadvantages of FTTC internet connectivity

Speeds are never guaranteed as advertised (although are often very close ) and dependent on things that are out of your control , like the age of wiring and the distance you live from the BT exchange . Even when fibre internet connectivity is on offer in your area , these limiting factors may not bring many benefits in performance for a much higher price .

Who is super-fast connectivity  for?

The massive growth in the number of people downloading music , streaming video and watching on demand TV online means that there is no longer a typical user of fibre broadband .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to subscribe to a fibre connectivity service – preferably fibre for the very best service.

Fibre connectivity is also ideal for fans of online games . Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is known as ping,  which is often  brought on by slower traditional internet connectivity services . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a standard ADSL connection.

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