Who needs High Speed Fibre Internet ?

Broadband has become much more necessary to our everyday lives and the amount of devices that we use each day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.

Malmesbury Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or company is able to do what they want online– all all at once– with no annoying delays.

What is high speed broadband?

Super-fast broadband describes broadband connections of around 300Mbps in the UK.

Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively greater than most internet users.

While the current average UK internet connection is around 12Mbps (2014), super-fast internet products deliver speeds of around 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast broadband work ?

Unlike the majority of UK broadband connections, which use telephony lines, the UK’s quickest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper pipes used by standard ADSL broadband .

BT also offers a right up to 76Mb fibre-optic service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast internet is not exclusively available to people in a fibre broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This style of connectivity uses the same wiring and telephone exchanges as regular ADSL internet connections, but because of the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “about 16Mb”.

Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live in a town or built up area you can realistically expect speeds of about 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast broadband product is the fastest?

Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre-optic broadband network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in line with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast broadband ?

Your first step is to decide which highspeed internet services are available in your area . Check which service are available.

 

Benefits of super fast broadband connections

Fast internet enables you to take advantage of all the services available on the world wide web. You will have the opportunity to watch movies in a in a few minutes – allowing you view what you like, when you want it , and banishing the hanging around for large downloads.

Fans of on-demand TV will love their favourite shows on the BBC iPlayer , including rival services from ITV and Channel 4, smoothly and without interruption .

Reduced latency means improved response times delivered by high speed internet means that online gamers gain a competitive advantage over the competition and can enjoy a better gaming experience.

Disadvantages of high speed broadband

Speeds are never guaranteed as advertised (although are often very near) and depend on things that are out of your control , like the age of copper connectivity and the distance you live from the cabinet . Even if high speed connectivity is on offer in your location, these limiting factors may not bring many improvements in performance for a much higher price .

Who is  fibre internet connectivity for?

The massive growth in the number of people downloading music , downloading video and watching catchup TV online means that there is no more a typical user of super fast internet .

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes good sense to join a high speed internet deal – preferably fibre for the very best service.

Super-fast broadband is also ideal for fans of online gaming . This is because a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is often  as a resulted of slower ADSL connectivity products. This can seriously ruin your online gaming pleasure.

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a standard ADSL connection.

Malmesbury – Other Areas

Seacliffe

Catton

Drakelands

Toprow

Paglesham Eastend

Woolaston Woodside

Threapland

Bellingdon

East Cranmore

Stoke Heath