Who needs Super-fast Fibre Internet ?
Broadband has become much more vital to our everyday lives and the amount of devices that we use every day that bank on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
Marton In Cleveland Broadband Deals For October 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would love to avoid.
Quite simply, traditional broadband connections often struggle to manage the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or business has the chance to do what they want online– all simultaneously– with no annoying delays.
What is quick broadband?
Super-fast broadband relates to broadband connections of about 300Mbps in the UK.
Super-fast broadband connections enable users to go online , stream music & video and stream television at speeds that are massively higher than most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks which includes Virgin Media and BT’s Infinity fibre optic cables.
How does high speed broadband work ?
Unlike the majority of UK internet connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper pipes used by traditional DSL internet .
BT also offers a more than 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super fast cable broadband products of their own.
However, fast internet is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast broadband by joining selected ADSL2+ broadband packages from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This kind of connectivity uses the same cables and telephone exchanges as regular ADSL broadband connections, but thanks to the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live a town or built up area you can realistically expect speeds of to 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast internet product is the quickest ?
Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get super-fast connectivity?
Your initial step is to decide which highspeed broadband services are available in your area . Check which products are available.
Advantages of super fast broadband connectivity
High speed internet connectivity empowers you to take advantage of all the video on demand on offer on the internet. You will have the capacity to download movies in a in a few minutes – allowing you view what you like, when you want it , and getting rid of the hanging around for huge downloads.
Fans of on-demand programmes will love their favourite shows on the BBC iPlayer , and also rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means improved response times delivered by high speed broadband means that online gamers gain a competitive advantage over the opponents and can enjoy a better more enjoyable experience.
Disadvantages of fibre internet connectivity
Speeds are never 100% as advertised (although are often very close ) and based on things that are not within your control, like the age of wiring and the distance you live from the cabinet . Even when high speed internet is on offer in your location, these limiting factors may not bring many benefits in performance for a much higher cost .
Who is fibre internet connectivity for?
The massive growth in the amount of people downloading music , downloading video and watching catchup TV online means that there is no longer a typical user of high speed internet connectivity.
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to subscribe to a super-fast internet service – preferably fibre optic for the best service.
High speed internet is also ideal for fans of online games . This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping, which is often brought on by slower traditional internet connectivity services . This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number