Who needs Speedy Connectivity ?

Broadband has become much more vital to our everyday lives and the amount of devices that we use each day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase daily.

Middlemarch Business Park Broadband Deals For March 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would like to avoid.

 

 

Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or local business has the capacity to do what they want online– all all at once– without any annoying delays.

What is high speed broadband?

Super-fast broadband describes broadband connections of approximately 300Mbps in the UK.

Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively more than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), superfast internet products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.

How does high speed connectivity work ?

Unlike most UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional ADSL connectivity .

BT also offers an as high as 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast broadband is not exclusively on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast internet by subscribing to selected ADSL2+ broadband services from the likes of O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same cables and telephone exchanges as regular ADSL broadband connections, but thanks to the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of about 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast broadband product is the fastest?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre-optic connectivity network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast broadband ?

Your 1st step is to decide which fast broadband services are available in your area . Check which service are available.

 

Advantages of super fast broadband connectivity

Super fast broadband can let you take advantage of all the video on demand on offer on the internet. You will be able to watch movies in a matter of minutes – allowing you view what you want , when you like it, and banishing the hanging around for big downloads.

Fans of on-demand TV can enjoy their best shows on the Sky Now TV, along with rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means better response times delivered by super-fast broadband means that online gamers gain an one-upmanship over the opposition and can enjoy a better gaming experience.

Disadvantages of high speed connectivity

Speeds are never guaranteed as advertised (although are often very close ) and based upon things that are not within your control, like the quality of wiring and the distance you live from the green box. Although super-fast broadband is available in your location, these limiting factors may yield little difference in speed for a much higher cost .

Who is  fibre connectivity  for?

The massive growth in the range of people listening to music, video and watching TV online means that there is no more a typical user of high speed internet .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre internet service – preferably fibre optic for the best service .

Super-fast connectivity is also ideal for fans of online gaming . Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is referred to as ping,  which is commonly as a resulted of slower traditionalbroadband products. This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a traditional ADSL service .

Middlemarch Business Park – Other Areas

Wescoe Hill

Putloe

Brockhurst

Sharpenhoe

Oaks Green

Fifehead Neville

Capel Gwyn

Ambersham

Brooklands

Pylle