Who needs High Speed Connectivity ?
Broadband has become much more necessary to our everyday lives and the amount of devices that we use every single day that depend on broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase on a daily basis.
New Ellerby Broadband Deals For October 2025
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all wish to avoid.
Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on concurrently. With Superfast fibre broadband though, everyone within a home or local business has the chance to do what they want online– all at the same time– with no annoying delays.
What is super-fast broadband?
Super-fast broadband concerns broadband connections of around 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, download music & video and stream television at speeds that are massively greater than most internet users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of about 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast connectivity operate?
Unlike many UK internet connections, which use telephony lines, the UK’s quickest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional xDSL internet connectivity.
BT also offers an as much as 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.
However, fast internet is not only on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by getting selected ADSL2+ internet services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but because of the software and technology used it can deliver speeds of almost 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you dwell in a city or built up area you can realistically expect speeds of about 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast broadband product is the best?
Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its superfast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fast broadband ?
Your start is to see which highspeed internet services are available in your area . Check which types of connectivity are available.
Advantages of super fast internet
Super fast broadband enables you to use all the video on demand on offer on the internet. You’ll have the capacity to download movies in a within minutes – allowing you consume what you like, when you demand it , and banishing the hanging around for huge downloads.
Fans of on-demand show can enjoy their favourite shows on the Sky Now TV, in addition to rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means move favourable response times delivered by fibre broadband means that when online gaming you gain an one-upmanship over the opponents and can enjoy a better more enjoyable experience.
Disadvantages of super-fast internet connectivity
Speeds are never 100% as advertised (although are often very near) and depend on things that are out of your control , like the age of wiring and the distance you live from the BT exchange . Regardless of whether super fast broadband is on offer in your location, these limiting factors may not bring many improvements in speed for a much higher price .
Who is high speed broadband for?
The massive growth in the quantity of people listening to music, streaming video and watching on demand TV online means that there is no longer a typical user of fibre internet connectivity.
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast connectivity deal – preferably fibre optic for the best service .
Super fast connectivity is also ideal for fans of online gaming . Due to the fact faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping, which is commonly caused by slower DSL broadband products. This can seriously ruin your gaming pleasure.
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a standard ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



