Who needs High Speed Internet ?
Broadband has become much more vital to our everyday lives and the amount of devices that we use every single day that count on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase each day.
Roby Mill Broadband Deals For July 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people sitting in commuter traffic, something that we all would like to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on simultaneously. With Superfast fibre broadband though, everyone within a home or local business is able to do what they want online– all concurrently– without any annoying delays.
What is fast broadband?
Super-fast broadband concerns broadband connections of more than 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively more than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of about 300Mbps, through sophisticated fibre-optic broadband networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does high speed connectivity operate?
Unlike the majority of UK broadband connections, which use telephone lines, the UK’s quickest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much faster than along the copper pipes used by standard xDSL internet connectivity.
BT also offers a more than 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.
However, fast broadband is not exclusively on offer to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by joining selected ADSL2+ broadband packages from the likes of O2, Sky, Orange and TalkTalk.
ADSL2+
This sort of connection uses the same cabling and telephone exchanges as regular ADSL broadband connections, but as a result of the software and technology used it can deliver speeds of about 24Mbps, however most advertised speeds are around “almost 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you live a city or built up location you can realistically expect speeds of more than 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which high speed broadband product is the fastest?
Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre-optic connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get super-fast connectivity?
Your start is to decide which fast internet services are available in your area . Check which products are available.
Benefits of high speed broadband
Super-fast broadband lets you enjoy all the video on demand available on the net. You’ll have the opportunity to download movies in a matter of minutes – allowing you watch what you want , when you like it, and getting rid of the hanging around for enormous downloads.
Fans of on-demand TV can enjoy their best shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means improved response times delivered by fibre connectivity means that when playing game online you a competitive advantage over the opposition and can enjoy a better gaming experience.
Disadvantages of super-fast internet connectivity
Speeds are never 100% as advertised (although are often very close ) and dependent on things that are not within your control, like the quality of wiring and the distance you live from the green box. Though fibre internet connectivity is available in your location, these limiting factors may not bring many benefits in performance for a much higher annual cost .
Who is super-fast internet connectivity for?
The massive growth in the quantity of people listening to music, downloading video and watching catchup TV online means that there is no longer a typical user of high speed connectivity .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed connectivity product – preferably fibre optic for the best experience.
Super fast broadband is also ideal for fans of online console usage. This is because a faster connection eliminates the delays to in-game responsiveness. This is known as ping, which is commonly brought on by slower ADSL connectivity services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number