Who needs Superfast Broadband Connectivity ?
Broadband has become much more essential to our everyday lives and the amount of devices that we use per day that utilise broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase each day.
Roche Broadband Deals For January 2026
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity |
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes |
| Cable / Virgin Media | Some Areas |
| ADSL / Broadband | Yes |
| 4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us would love to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on all at once. With Superfast fibre broadband though, everyone within a home or small business has the opportunity to do what they want online– all simultaneously– without any annoying delays.
What is high speed broadband?
Super-fast broadband relates to broadband connections of about 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most broadband users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of right up to 300Mbps, through sophisticated fibre-optic cabled networks which includes Virgin Media and BT’s Infinity fibre optic cables.
How does super-fast internet work ?
Unlike the majority of UK broadband connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much faster than along the copper pipes used by standard ADSL internet .
BT also offers a more than 76Mb fibre service called BT Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in years to come.
The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.
However, fast broadband is not exclusively available to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by registering selected ADSL2+ internet packages from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This style of connection uses the same cabling and telephone exchanges as regular ADSL internet connections, but due to the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a city or built up area you can realistically expect speeds of as much as 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast internet product is the quickest ?
Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections thanks to its superfast fibre broadband network.
BT’s Infinity package offers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.
How do I get high speed connectivity?
Your start is to decide which highspeed broadband services are available in your area . Check which products are available.
Benefits of super-fast broadband connections
High speed broadband can let you use all the video on demand on offer on the internet. You will have the opportunity to watch movies in a matter of minutes – allowing you consume what you like, when you like it, and banishing the days of long waiting times for big downloads.
Fans of on-demand TV will love their best shows on the BBC iPlayer , besides rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means move favourable response times delivered by super-fast internet means that online gamers gain a competitive advantage over the opposition and can enjoy a better gaming experience.
Disadvantages of FTTC connectivity
Speeds are never guaranteed as advertised (although are often very close ) and dependent on things that are out of your control , like the quality of copper connectivity and the distance you live from the green box. Regardless of whether high speed internet is available in your location, these limiting factors may yield little difference in speed for a much higher annual cost .
Who is fibre connectivity for?
The massive growth in the amount of people listening to music, streaming video and watching catchup TV online means that there is no longer a typical user of super-fast connectivity .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre connectivity service – preferably fibre optic for the best service.
Super fast internet connectivity is also ideal for fans of online gaming . This is because faster connectivity gets rid of the delays to in-game responsiveness. This is known as ping, which is often triggered by slower DSL connectivity services . This can seriously ruin your gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a traditional ADSL service .
Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number



