Who needs Quick Fibre Connections?
Broadband has become increasingly more essential to our everyday lives and the amount of devices that we use each day that depend on broadband connectivity seems to increase. The number of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.
Rochester Broadband Deals For March 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would like to avoid.
Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or local business has the ability to do what they want online– all concurrently– without any annoying delays.
What is high speed broadband?
Super-fast broadband refers to broadband connections of right up to 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively higher than most internet users.
While the current average UK internet connection is around 12Mbps (2014), superfast broadband products deliver speeds of up to 300Mbps, through sophisticated fibre-optic cabled networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does superfast connectivity operate?
Unlike most UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made of glass and plastic, which allows data to move much faster than along the copper cables used by standard DSL internet .
BT also offers an up to 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not only available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by registering selected ADSL2+ broadband packages from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connectivity uses the same wiring and telephone exchanges as regular ADSL internet connections, but due to the software and technology used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “around 16Mb”.
Your speed depends, as always, on the quality of the wiring and the distance you are from the exchange, but if you reside in a town or built up location you can realistically expect speeds of more than 16Mb or more. This still provides sufficient bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast internet product is the quickest ?
Among the UK’s quickest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because its superfast fibre broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the previously mentioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get superfast connectivity?
Your first step is to decide which super-fast broadband services are available to you . Check which service are available.
Benefits of high speed internet
High speed internet empowers you to use all the video on demand on offer on the internet. You will have the chance to download movies in a within minutes – allowing you view what you like, when you like it, and getting rid of the days of long waiting times for huge downloads.
Fans of on-demand TV will love their favourite shows on the Sky Now TV, along with rival services from ITV and Channel 4, smoothly and without buffering.
Reduced ‘ping’ means move favourable response times delivered by super fast broadband means that when online gaming you gain an one-upmanship over the opposition and can enjoy a better playing experience.
Disadvantages of fibre broadband
Speeds are never guaranteed as advertised (although are often very close ) and dependent on things that are out of your control , like the quality of copper connectivity and the distance you live from the cabinet . Wherever fibre connectivity is on offer in your area , these limiting factors may not bring many improvements in speed for a much higher cost .
Who is high speed internet for?
The massive growth in the range of people listening to music, downloading video and watching on demand TV online means that there is no more a typical user of super-fast broadband .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet deal – preferably fibre optic for the best service .
High speed internet is also ideal for fans of online gaming . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping, which is often as a resulted of slower ADSL internet services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to select a standard ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number