Who needs Superfast Broadband Connectivity ?
Broadband has become more and more essential to our everyday lives and the amount of devices that we use per day that count on broadband connectivity seems to increase. The quantity of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.
Rushden Broadband Deals For February 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that all of us would love to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on concurrently. With Superfast fibre broadband though, everyone within a home or small business has the capacity to do what they want online– all concurrently– with no annoying delays.
What is fast broadband?
Super-fast broadband describes broadband connections of about 300Mbps in the UK.
Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively more than most internet users.
While the current average UK internet connection is around 12Mbps (2014), high speed broadband products deliver speeds of up to 300Mbps, through sophisticated fibre-optic cabled networks such as Virgin Media and BT’s Infinity fibre optic cables.
How does high speed internet work ?
Unlike many of UK broadband connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are composed of glass and plastic, which allows data to move much quicker than along the copper cables used by standard xDSL internet connectivity.
BT also offers an as high as 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the near future .
The likes of TalkTalk, Sky and EE have resold BT’s Infinity service to launch rebranded super fast cable broadband services of their own.
However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connectivity uses the same cables and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology used it can deliver speeds of around 24Mbps, however most advertised speeds are around “as high as 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you dwell in a town or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast broadband product is the fastest?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections with the help of its super-fast fibre connectivity network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds in line with BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get fibre optic connectivity?
Your initial step is to decide which super-fast broadband services are available at your exhaage. Check which service are available.
Advantages of super fast broadband connections
High speed internet can let you take advantage of all the video on demand on offer on the web. You will manage to watch movies in a in a few minutes – allowing you consume what you want , when you like it, and banishing the days of long waiting times for large downloads.
Fans of on-demand programmes will love their best shows on the BBC iPlayer , in addition to rival services from ITV and Channel 4, smoothly and without interruption .
Reduced latency means move favourable response times delivered by fibre broadband means that when online gaming you gain a competitive advantage over the opponents and can enjoy a better playing experience.
Disadvantages of FTTC connectivity
Speeds are never 100% as advertised (although are often very near) and depend on things that are not within your control, like the age of copper connectivity and the distance you live from the BT exchange . Regardless of whether high speed internet connectivity is on offer in your area , these limiting factors may not bring many improvements in speed for a much higher monthly price .
Who is FTTC internet for?
The massive growth in the range of people streaming music , streaming video and watching on demand TV online means that there is no more a typical user of super-fast connectivity .
However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to register for a super fast broadband product – preferably fibre for the best service.
Super fast broadband is also ideal for fans of online gaming . This is because faster connectivity eliminates the delays to in-game responsiveness. This is called ping, which is commonly caused by slower DSL internet connectivity services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to opt for a traditional ADSL deal .

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number