Who needs Superfast Broadband Connectivity ?

Broadband has become more and more essential to our everyday lives and the amount of devices that we use every single day that rely upon broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.

Shepherd\s Bush Broadband Deals For March 2024

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Connection TypeAvailablity
FTTC / Fibre / Superfast BroadbandYes
Cable / Virgin MediaSome Areas
ADSL / BroadbandYes
4GYes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all would love to avoid.

 

 

Quite simply, traditional broadband connections often struggle to cope with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on all at once. With Superfast fibre broadband though, everyone within a home or small company is able to do what they want online– all simultaneously– without any annoying delays.

What is high speed broadband?

Super-fast broadband describes broadband connections of approximately 300Mbps in the UK.

Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively higher than most broadband users.

While the current average UK broadband connection is around 12Mbps (2014), super-fast broadband products deliver speeds of up to 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.

How does high speed broadband operate?

Unlike many of UK internet connections, which use telephony lines, the UK’s fastest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are comprised of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard DSL internet connectivity.

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BT also offers an as much as 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded high speed cable broadband products of their own.

However, fast broadband is not exclusively available to people in a fibre-optic broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your broadband provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.

ADSL2+

This type of connectivity uses the same cabling and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology being used it can deliver speeds of approximately 24Mbps, however most advertised speeds are around “as high as 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live in a town or built up location you can realistically expect speeds of to 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.

Which superfast internet product is the best?

Among the UK’s fastest internet products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its superfast fibre-optic broadband network.

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BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing cabling to carry more data.

How do I get fibre optic broadband ?

Your 1st step is to see which superfast broadband services are available to you . Check which products are available.

 

Benefits of super fast broadband

Super fast internet lets you make the most of all the entertainment available on the net. You’ll have the chance to watch movies in a within minutes – allowing you watch what you like, when you want it , and getting rid of the hanging around for big downloads.

Fans of on-demand programmes will love their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means improved response times delivered by fibre internet means that when online gaming you gain an one-upmanship over the opponents and can enjoy a better playing experience.

Disadvantages of fibre internet

Speeds are never 100% as advertised (although are often very near) and based on things that are out of your control , like the quality of copper connectivity and the distance you live from the exchange . Even when fibre connectivity is available in your location, these limiting factors may not bring many improvements in performance for a much higher monthly price .

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Who is super-fast broadband  for?

The massive growth in the quantity of people listening to music, video and watching catchup TV online means that there is no longer a typical user of fibre broadband .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet deal – preferably fibre optic for the best service .

Super-fast internet is also ideal for fans of online gaming . Due to the fact a faster connection gets rid of the delays to in-game responsiveness. This is called ping,  which is often  caused by slower ADSL internet products. This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to go for a standard ADSL service .

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Shepherd\s Bush – Other Areas

  • Drayford
  • Windsor Green
  • Fontmell Parva
  • Laverley
  • Magor
  • Abinger Hammer
  • Peterlee
  • Candle Street
  • Totteridge
  • Killean