Who needs Quick Connections ?

Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use each day that count on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.

Sidemoor Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to come to grips with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances signed on all at once. With Superfast fibre broadband though, everyone within a home or business has the chance to do what they want online– all all at once– without any annoying delays.

What is high speed broadband?

Super-fast broadband refers to broadband connections of approximately 300Mbps in the UK.

Super-fast broadband connections enable users to go online , download music & video and stream television at speeds that are massively above most broadband users.

While the current average UK internet connection is around 12Mbps (2014), superfast internet products deliver speeds of around 300Mbps, through sophisticated fibre-optic broadband networks including Virgin Media and BT’s Infinity fibre optic cables.

How does fibre connectivity work ?

Unlike many of UK internet connections, which use telephone lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper pipes used by standard ADSL internet connectivity.

BT also offers an up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK homes in in the not too distant future.

 

 

The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded super-fast cable broadband products of their own.

However, fast internet is not exclusively on offer to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast broadband by registering for selected ADSL2+ broadband services from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connectivity uses the same cabling and telephone exchanges as regular ADSL phone-line connections, but because of the software and technology being used it can deliver speeds of up to 24Mbps, however most advertised speeds are around “around 16Mb”.

Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you reside in a city or built up area you can realistically expect speeds of up to 16Mb or more. This still provides plenty of bandwidth for heavy internet users, and at a smaller cost than cable.

Which super-fast connectivity product is the fastest?

Among the UK’s quickest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its super-fast fibre broadband network.

BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get fast connectivity?

Your 1st step is to decide which highspeed broadband services are available in your area . Check which products are available.

 

Advantages of fast internet

Super fast broadband lets you enjoy all the services on offer on the world wide web. You will manage to download movies in a within minutes – allowing you watch what you want , when you demand it , and banishing the days of long waiting times for very large downloads.

Fans of on-demand TV will love their favourite shows on the BBC iPlayer , as well as rival services from ITV and Channel 4, smoothly and without interruption .

Reduced latency means better response times delivered by super fast internet means that online gamers gain a competitive advantage over the opposition and can enjoy a better gaming experience.

Disadvantages of super-fast internet

Speeds are never guaranteed as advertised (although are often very close ) and depend on things that are out of your control , like the quality of wiring and the distance you live from the BT exchange . Despite the fact that super fast broadband is on offer in your location, these limiting factors may yield little difference in performance for a much higher annual price.

Who is  fibre internet connectivity for?

The massive growth in the quantity of people streaming music , video and watching catchup TV online means that there is no more a typical user of super fast internet .

If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a fibre broadband product – preferably fibre optic for the best experience.

High speed internet connectivity is also ideal for fans of online games . Due to the fact a faster connection eliminates the delays to in-game responsiveness. This is called ping,  which is commonly brought on by slower traditional connectivity products . This can seriously ruin your gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to decide on a standard ADSL connection.

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