Who needs Superfast Broadband Fibre Connections?
Broadband has become much more essential to our everyday lives and the amount of devices that we use every single day that rely upon broadband connectivity seems to increase. The amount of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase every day.
South End Broadband Deals For October 2025
 
															Sky Broadband Essential​
Unlimited Usage- 
							Average speed 11MBPS
- 
							ADSL Broadband
- 
							UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage- 
							Average speed 59MBPS
- 
							Fast Fibre Broadband
- 
							UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
| Connection Type | Availablity | 
|---|---|
| FTTC / Fibre / Superfast Broadband | Yes | 
| Cable / Virgin Media | Some Areas | 
| ADSL / Broadband | Yes | 
| 4G | Yes | 
Working from home is commonplace as it saves people sitting in commuter traffic, something that all of us would love to avoid.
Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on simultaneously. With Superfast fibre broadband though, everyone within a home or company is able to do what they want online– all concurrently– with no annoying delays.
What is quick broadband?
Super-fast broadband refers to broadband connections of around 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , stream music & video and stream television at speeds that are massively greater than most internet users.
While the current average UK broadband connection is around 12Mbps (2014), super-fast internet products deliver speeds of more than 300Mbps, through sophisticated fibre-optic broadband networks especially Virgin Media and BT’s Infinity fibre optic cables.
How does high speed internet operate?
Unlike many of UK internet connections, which use telephony lines, the UK’s quickest internet product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper cables used by standard DSL connectivity .
BT also offers a more than 76Mb fibre service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the not too distant future.
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast internet is not exclusively on offer to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your broadband provider’s exchange you can still get fast internet by joining selected ADSL2+ internet services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This type of connectivity uses the same cables and telephone exchanges as regular ADSL broadband connections, but as a result of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “approximately 16Mb”.
Your speed depends, as always, on the quality of the copper and the distance you are from the exchange, but if you live a town or built up location you can realistically expect speeds of approximately 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.
Which super-fast internet product is the fastest?
Among the UK’s fastest connectivity products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections as a result of its superfast fibre-optic broadband network.
BT’s Infinity package delivers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre optic network and feature headline speeds in accordance with BT.
Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get superfast connectivity?
Your initial step is to see which fast internet services are available at your exhaage. Check which types of connectivity are available.
Benefits of super-fast broadband
Super fast internet lets you utilise all the music streaming on offer on-line. You’ll have the opportunity to watch movies in a matter of minutes – allowing you consume what you want , when you like it, and getting rid of the hanging around for enormous downloads.
Fans of on-demand show will love their best shows on the Sky Now TV, as well as rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means better response times delivered by super fast broadband means that when playing game online you a competitive advantage over the opponents and can enjoy a better playing experience.
Disadvantages of high speed connectivity
Speeds are never 100% as advertised (although are often very near) and rely on things that are not within your control, like the quality of copper connectivity and the distance you live from the BT exchange . Even if high speed connectivity is on offer in your location, these limiting factors may not bring many improvements in performance for a much higher cost .
Who is FTTC connectivity for?
The massive growth in the range of people streaming music , downloading video and watching catchup TV online means that there is no more a typical user of high speed connectivity .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a high speed internet connectivity service – preferably fibre optic for the best experience.
Super-fast connectivity is also ideal for fans of online games . This is because faster connectivity gets rid of the delays to in-game responsiveness. This is referred to as ping, which is commonly caused by slower ADSL internet products. This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to choose a traditional ADSL connection.
 
															Sky Broadband Essential​
Unlimited Usage- 
							Average speed 11MBPS
- 
							ADSL Broadband
- 
							UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage- 
							Average speed 59MBPS
- 
							Fast Fibre Broadband
- 
							UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
 
				 
															 
															 
															 
															


