Who needs Superfast Broadband Connectivity ?
Broadband has become increasingly more necessary to our everyday lives and the amount of devices that we use per day that rely on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that everyone has in their homes, seems to increase everyday.
St. Neots Broadband Deals For April 2025

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Connection Type | Availablity |
---|---|
FTTC / Fibre / Superfast Broadband | Yes |
Cable / Virgin Media | Some Areas |
ADSL / Broadband | Yes |
4G | Yes |
Working from home is commonplace as it saves people being stuck in commuter traffic, something that we all need to avoid.
Quite simply, traditional broadband connections often struggle to handle the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances logged on simultaneously. With Superfast fibre broadband though, everyone within a home or local business manages to do what they want online– all simultaneously– without any annoying delays.
What is fast broadband?
Super-fast broadband concerns broadband connections of as much as 300Mbps in the UK.
Super-fast broadband connections enable users to connect to the internet , download music & video and stream television at speeds that are massively more than most broadband users.
While the current average UK broadband connection is around 12Mbps (2014), high speed internet products deliver speeds of to 300Mbps, through sophisticated fibre-optic broadband networks including Virgin Media and BT’s Infinity fibre optic cables.
How does high speed broadband operate?
Unlike the majority of UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much quicker than along the copper cables used by standard DSL broadband .
BT also offers a to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .
The likes of TalkTalk, Sky and EE have piggybacked on BT’s Infinity service to launch rebranded high speed cable broadband services of their own.
However, fast internet is not only available to people in a fibre-optic broadband locations. Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain range of your internet provider’s exchange you can still get fast broadband by signing up for selected ADSL2+ broadband services from the companies like O2, Sky, Orange and TalkTalk.
ADSL2+
This form of connectivity uses the same cables and telephone exchanges as regular ADSL phone-line connections, but as a result of the software and technology being used it can deliver speeds of around 24Mbps, however most advertised speeds are around “to 16Mb”.
Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you dwell in a town or built up area you can realistically expect speeds of more than 16Mb or more. This still provides more than enough bandwidth for heavy internet users, and at a smaller cost than cable.
Which superfast connectivity product is the best?
Among the UK’s quickest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections because of its super-fast fibre-optic connectivity network.
BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.
Broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.
How do I get super-fast broadband ?
Your initial step is to decide which high speed broadband services are available in your area . Check which types of connectivity are available.
Advantages of fast broadband connectivity
Fast broadband enables you to enjoy all the entertainment on offer on the net. You’ll be able to download movies in a matter of minutes – allowing you view what you like, when you like it, and banishing the days of long waiting times for large downloads.
Fans of on-demand show can enjoy their favourite shows on the BBC iPlayer , including rival services from ITV and Channel 4, smoothly and without buffering.
Reduced latency means better response times delivered by fibre internet means that when playing game online you an one-upmanship over the opposition and can enjoy a better more enjoyable experience.
Disadvantages of super-fast broadband
Speeds are never guaranteed as advertised (although are often very near) and based upon things that are out of your control , like the quality of copper connectivity and the distance you live from the cabinet . Regardless of whether super-fast connectivity is on offer in your location, these limiting factors may yield little difference in performance for a much higher annual price.
Who is fibre internet connectivity for?
The massive growth in the quantity of people downloading music , streaming video and watching catchup TV online means that there is no longer a typical user of high speed connectivity .
If you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to sign up for a super-fast connectivity deal – preferably fibre optic for the best service .
Super fast internet connectivity is also ideal for fans of online console usage. Due to the fact faster connectivity eliminates the delays to in-game responsiveness. This is known as ping, which is often as a resulted of slower DSL internet services . This can seriously ruin your online gaming experience .
If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to prefer a traditional ADSL connection.

Sky Broadband Essential​
Unlimited Usage-
Average speed 11MBPS
-
ADSL Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number
Sky Broadband Superfast
Unlimited Usage-
Average speed 59MBPS
-
Fast Fibre Broadband
-
UNLIMITED Usage
Line Rental Included
There is no extra charge for line rental.
Guaranteed WiFi In Every Room
If you can't get WiFi in every room of your house then Sky will give you your money back.
Fast Installation + Keep Your Number
Get your new broadband installed super fast and you can keep your own number