Who needs High Speed Connections ?

Broadband has become increasingly more vital to our everyday lives and the amount of devices that we use every day that depend on broadband connectivity seems to increase. The range of tablets, smartphones, laptops, desktops, games consoles and TV’s that each person has in their homes, seems to increase daily.

Swanton Morley Broadband Deals For October 2025

Connection Type	Availablity
FTTC / Fibre / Superfast Broadband	Yes
Cable / Virgin Media	Some Areas
ADSL / Broadband	Yes
4G	Yes

Working from home is commonplace as it saves people being stuck in commuter traffic, something that most of us wish to avoid.

 

 

Quite simply, traditional broadband connections often struggle to deal with the simultaneous demands of downloading large files, streaming videos or music, with multiple devices and appliances turned on at the same time. With Superfast fibre broadband though, everyone within a home or local business has the opportunity to do what they want online– all all at once– with no annoying delays.

What is quick broadband?

Super-fast broadband concerns broadband connections of as high as 300Mbps in the UK.

Super-fast broadband connections enable users to surf the internet, stream music & video and stream television at speeds that are massively greater than most internet users.

While the current average UK broadband connection is around 12Mbps (2014), superfast broadband products deliver speeds of as high as 300Mbps, through sophisticated fibre-optic broadband networks specifically Virgin Media and BT’s Infinity fibre optic cables.

How does super-fast broadband operate?

Unlike most of UK internet connections, which use telephony lines, the UK’s fastest broadband product – the 100Mbps service from Virgin Media (it’s 200Mbps in some areas) – is delivered by a cable, or fibre-optic, broadband network. These cables are made up of glass and plastic, which allows data to move much faster than along the copper pipes used by traditional xDSL connectivity .

BT also offers a right up to 76Mb fibre-optic service called Infinity (you can get 300Mbps in some areas), and plans to make this available to millions more UK residence in in the near future .

 

 

The likes of TalkTalk, Sky and EE have used BT’s Infinity service to launch rebranded super-fast cable broadband services of their own.

However, fast broadband is not exclusively available to people in a fibre broadband area . Fast broadband is not exclusively on offer to people in a fibre-optic broadband area. If you live within a certain distant of your internet provider’s exchange you can still get fast internet by getting selected ADSL2+ internet packages from the providers like O2, Sky, Orange and TalkTalk.

ADSL2+

This kind of connection uses the same cables and telephone exchanges as regular ADSL internet connections, but thanks to the software and technology being used it can deliver speeds of about 24Mbps, however most advertised speeds are around “almost 16Mb”.

Your speed depends, as always, on the quality of the cabling and the distance you are from the exchange, but if you live a city or built up area you can realistically expect speeds of more than 16Mb or more. This still provides ample bandwidth for heavy internet users, and at a smaller cost than cable.

Which high speed connectivity product is the quickest ?

Among the UK’s fastest broadband products is Virgin Media’s 152Mbps service. Virgin Media, which also offers 50Mbps broadband products as a bare minimum, is able to deliver such fast connections due to its super-fast fibre connectivity network.

BT’s Infinity package offers a maximum speed of 76Mbps and the aforementioned services from Sky, EE and TalkTalk, which use BT’s fibre network and feature headline speeds according to BT.

 

 

Alternatively, broadband products offering an up to 16Mbps (or thereabouts) connection are available from most providers. The arrival of these speeds has been facilitated by an upgrade of BT’s network with ADSL2+ technology, enabling the existing copper to carry more data.

How do I get superfast connectivity?

Your first step is to see which highspeed internet services are available at your exhaage. Check which products are available.

 

Advantages of high bandwidth broadband connectivity

Super fast internet can let you utilise all the entertainment services available on the net. You’ll have the capacity to download movies in a matter of minutes – allowing you watch what you want , when you demand it , and banishing the hanging around for very large downloads.

Fans of on-demand show will love their best shows on the BBC iPlayer , and also rival services from ITV and Channel 4, smoothly and without buffering.

Reduced ‘ping’ means improved response times delivered by super fast connectivity means that online gamers gain an one-upmanship over the opponents and can enjoy a better more enjoyable experience.

Disadvantages of fibre internet connectivity

Speeds are never guaranteed as advertised (although are often very near) and based upon things that are out of your control , like the age of wiring and the distance you live from the BT exchange . Whether fibre broadband is available in your area , these limiting factors may yield little difference in speed for a much higher cost .

Who is  high speed broadband  for?

The massive growth in the amount of people streaming music , downloading video and watching TV online means that there is no more a typical user of super-fast internet connectivity.

However, if you are a heavy downloader or are one of the increasing number of consumers who prefer to catch up with TV programmes online, it makes sense to enrol in a super fast broadband deal – preferably fibre optic for the very best service.

Super-fast connectivity is also ideal for fans of online gaming . This is because faster connectivity eliminates the delays to in-game responsiveness. This is referred to as ping,  which is commonly as a resulted of slower ADSL internet products. This can seriously ruin your online gaming experience .

If you only use the internet for checking your e-mail and for the occasional search, it’s more prudent to take a traditional ADSL deal .

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